Jennifer Aniston Is Now the Chief Creative Officer of a Leading Wellness Brand

It's a match made in wellness heaven.

Jennifer Aniston

Vital Proteins

For decades now, Jennifer Aniston has been the picture of wholesome, laidback wellness. She surfs, she runs, she throws beach parties with old castmates, and manages to stay impossibly youthful and grounded despite years in the public eye. Now, America's best friend is back with a new partnership aimed at bringing that healthy vitality (and incredible skin) to the masses.

Aniston is now a global partner with top collagen powder brand Vital Proteins as their new Chief Creative Officer, sharing her favorite products, wellness routine, and much more. 

Chances are you've seen the colorful Vital Protein canisters lining the beauty department shelves at Target or watched your coworker stir a spoonful in every morning. Collagen, the protein responsible for the plump and bouncy skin of youth, breaks down and slows production as we age. While there's yet to be a complete scientific consensus on how successful supplements and topical creams actually are at replacing that lost collagen, some anecdotal evidence and participants from various studies report improved hair skin, nails, bones, and even joints with regular use.

Enter: collagen powder, like the varieties made by Vital Proteins. The idea is that by mixing a scoop of collagen—often combined with other powdered vitamins for specialized benefits—into a beverage, shake, or smoothie daily, you'll reap rewards inside and out. Aniston's been a fan of Vital Proteins since 2016 and credits collagen powder for improved physical health as well as a beauty boost.

Jennifer Aniston
Jennifer Aniston

"Collagen is the glue that holds everything together," Aniston says in the press release. "I've always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago." 

Years of sampling means Aniston's tried just about every product in the line with a few standout favorites like the best-selling Collagen Peptides ($43), a fan-favorite powder that includes hyaluronic acid and Vitamin C for a hydrated, glowing bonus.

"My go-to collagen routine is adding Vital Proteins' Collagen Peptides in my morning cup of coffee or smoothie,” Aniston tells Byrdie exclusively. "It's so easy to use."

Canister of powder
Vital Proteins Collagen Peptides $43.00

For on-the-go or lazier days, Vital Proteins has a slew of pre-mixed flavored drinks and snacks that take the stir work out of your daily collagen. Jen is a fan of those too, citing the Vital Collagen Water in Strawberry Lemon ($44) as her top collagen water choice. For something more filling, Aniston likes the Collagen Bars in Chocolate Almond Sea Salt ($36).

Vital Proteins collagen bars
Vital Proteins Collagen Bar in Chocolate Almond Sea Salt (12 pack) $36.00

Life's all about the little extras, so Jen lists two supplementary treatments as favorites as well. As we embark on yet another cold and flu season, the Vitality Immune Booster in Clementine ($29) is filled with Vitamin C and Zinc to keep you in fighting shape. When it's time to wind down, Jen goes for the Collagen Shot in Sleep ($45). The blueberry-flavored shot boasts magnesium and melatonin to help you drift off while 7 grams of collagen work overtime. 

Collagen sleep shots
Vital Proteins Collagen Shot in Sleep (12 pack) $45.00

Though the partnership was just announced, expect things to rev up in the coming weeks and next year. "We've all watched Jen live a life that prioritizes wellness from the inside-out," writes Vital Proteins CEO, Kurt Seidensticker. "We are teaming up together to inspire the world to live healthy and more vibrant lives."

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