The Kardashians' Hair Guru Is Launching a Freakout-Worthy Haircare Line

Um, this news might just be the best gift we’ll be getting this holiday. Jen Atkin—you know, Kim, Khloé, and Kylie’s hairstylist and founder of #hairspo destination Mane Addicts—is launching her very own line of haircare products. Ouai (pronounced “way”) is due out in February, and according to its Instagram account, we can expect products that help us create that “Old Hollywood glamour with a dash of edge.” Dash! We wonder if this is a subtle nod to her besties, the Kardashians. The description certainly fits their style.

Back to why we are so excited. Over the past few years, Atkin has given us the real-deal scoop on everything, including our faves: how to have long, healthy hair while saving money; and a tip to loosen up curls using Osmo Clay Wax ($10) instead of a traditional brush that can jeopardize volume. She’s also the woman responsible for turning Kylie Jenner into a golden blonde and keeping her locks healthy, despite all that processing.

To get to the point, we trust Jen Atkin with our hair, and we’re anxious to welcome the line in 2016. Though we haven't spied products yet, here's a sneak peek at the first brand image. Breathtaking!




Head on over to to sign up for brand updates. Then shop our miracle masks for damaged hair to get you through the winter!

Opening Image: Getty