Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.
Shopping for beauty products is always more fun with a friend—especially when that friend happens to be Jen Atkin. Sadly, we’re not here to start a group chat with you and the OUAI founder just yet (sorry), but we do have the next best thing: Jen’s Ulta Beauty shopping list. To celebrate the launch of OUAI at Ulta Beauty, we caught up with Jen and begged—er, asked her to tell us the products she stocks up on when she heads to the beauty superstore. There are fragrances (KKW, of course), a "putty primer," and many, many more beauty goodies that we'll be adding to our own carts ASAP. Keep scrolling to see them all!
"OUAI’s Body Cleanser is the best because not only does it smell incredible (new fragrance alert: Dean Street), but it also makes for an amazing shower shelfie. The packaging on the bottle itself wins—it’s in every bathroom of our house and we even use it as hand wash. We can’t get enough."
"Khloe’s Koko Liquid Lip Kollection from Kylie Cosmetics. It's a game-changer. I love a bold lip and my girl has developed the best lip kits in the market. This one I love. It instantly spruces up any look with the lightest bit of drama, and it’s so easy to use, but looks like you've had a makeup artist working on your lips for hours."
"I’m loving what e.l.f. Cosmetics is doing right now. Their products are always super intuitive to use, and they always feel amazing on my skin. The Poreless Putty Primer is my go-to primer whenever I put any type of coverage on my face. It’s like velvet on your skin and keeps me hydrated all day."
"I’m pretty obsessed with the Moon packaging—it’s insanely chic. I love the Soft Bristle Toothbrush 2-pack—one bristle head is white, the other is black. It’s a perfect his and hers moment for my me and my husband, and adds a little vibe to the bathroom."