All Beauty, All the Time—For Everyone.

Jen Atkin Gave Us Her Under-$50 Beauty Shopping List and Now We Have No Money

Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.

Shopping for beauty products is always more fun with a friend—especially when that friend happens to be Jen Atkin. Sadly, we’re not here to start a group chat with you and the OUAI founder just yet (sorry), but we do have the next best thing: Jen’s Ulta Beauty shopping list. To celebrate the launch of OUAI at Ulta Beauty, we caught up with Jen and begged—er, asked her to tell us the products she stocks up on when she heads to the beauty superstore. There are fragrances (KKW, of course), a "putty primer," and many, many more beauty goodies that we'll be adding to our own carts ASAP. Keep scrolling to see them all!

#1: KKW Fragrance Kim Clear Eau de Parfum, $40

diamonds kim clear

"I’m obsessed with KKW Fragrance. I can never choose between Diamonds Kim Clear or Diamonds Khloe Pink, so it just depends on my mood that day."

#2: OUAI Body Cleanser, $28

ouai body cleanser

"OUAI’s Body Cleanser is the best because not only does it smell incredible (new fragrance alert: Dean Street), but it also makes for an amazing shower shelfie. The packaging on the bottle itself wins—it’s in every bathroom of our house and we even use it as hand wash. We can’t get enough."

#3: Anastasia Beverly Hills Brow Whiz, $23

brow whiz

"You know that question, if you were stranded on a deserted island and you could only bring three products with you? The Anastasia Beverly Hills Brow Wiz. BYE."

#4: Kylie Cosmetics Coco Liquid Lip Collection

koko by kylie

"Khloe’s Koko Liquid Lip Kollection from Kylie Cosmetics. It's a game-changer. I love a bold lip and my girl has developed the best lip kits in the market. This one I love. It instantly spruces up any look with the lightest bit of drama, and it’s so easy to use, but looks like you've had a makeup artist working on your lips for hours."

#5: Ouai Super Dry Shampoo, $24

ouai super dry shampoo

"I’m sorry, but the Super Dry Shampoo we developed at OUAI is the best on the market. I never go anywhere without it because in just a spritz or two 'zhuzhs' flawlessly and gives you rich-girl hair."

#6: e.l.f. Poreless Putty Primer, $8

elf poreless putty primer

"I’m loving what e.l.f. Cosmetics is doing right now. Their products are always super intuitive to use, and they always feel amazing on my skin. The Poreless Putty Primer is my go-to primer whenever I put any type of coverage on my face. It’s like velvet on your skin and keeps me hydrated all day."

#7: Moon Soft Bristle Toothbrush Ultra Fine Bristles, $7

moon

"I’m pretty obsessed with the Moon packaging—it’s insanely chic. I love the Soft Bristle Toothbrush 2-pack—one bristle head is white, the other is black. It’s a perfect his and hers moment for my me and my husband, and adds a little vibe to the bathroom."

#8: KKW Crème Contour & Highlight Set, $32

kkw

"Literally any of the KKW eyeshadow palettes are a dream come true. I also can’t get enough of the Crème Contour & Highlight Set; it makes a makeup rookie like me look like I know what I’m doing. It’s very pro and instantly changes my face."

#9: Kiss Ever EZ Trio Lashes, Medium Length, $3

kiss

"I use the little cluster lashes from Kiss all the time. They’re easy to apply, remove, and very easy to throw in a bag and transport with you in case any fall off mid-day. But these honestly they just don’t!"

#10: Dyson Supersonic Hair Dryer

dyson

"She's expensive and def over $50, but I have to throw a little love to Dyson. It’s a big investment in your hair, but I dare you to find one person who has bought the Supersonic Hair Dryer who regrets their purchase."

Related Stories