Jen Adkins

• Jen has been a licensed cosmetologist since 1997, and loves to educate readers on how to best take care of their skin. 
• Her biggest passion is sun protection and sun safety. She even launched her own website, NotPasty.com, with the idea of empowering women and teens to understand sun care is more important than a tan.
• She's also the founder of Story Salt Collective, and uses a multimedia approach to help other businesses tell their stories.

Experience

Jen has become a trusted expert in the skin care industry through ample amounts of training and hands-on experience. She's been featured as an expert in regional and national print magazines including TWIST Magazine, as well as on radio, web ​shows and various websites. Her main passion is sun safety. In 2018, she founded Story Salt Collective, a multimedia company dedicated to story production.

Education

Jen graduated cosmetology school in 1997, and holds a license to practice cosmetology in the state of Wisconsin. She has completed continuing education classes over the years, primarily focusing on skin care.

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