We Tried the 9 Most Popular Japanese Beauty Secrets on the Internet

Updated 05/31/19
Product Disclosure

 Dolly Wink Lashes/Amazon

Here at Byrdie HQ, we are fascinated with international beauty, from Korean skincare to French hair styling. What can we say? We're bewitched by any and all beauty habits that come from far away. 

Japan is home to some of the most intriguing beauty customs in the world. Every time we catch sight of a new Japanese skincare technique or makeup trend online, we do a double-take. We've seen leg-shaping devices and skin-tightening contraptions that look like they were invented by Willy Wonka, and we've seen Harajuku eye makeup looks that look impossibly different from our own. 

Of course, it's one thing to admire Japanese beauty secrets we've stumbled across on the internet, but we had to wonder—do these things actually work? To find out, we gathered a group of Byrdie team members, ordered a bunch of Japanese products, and tested them right here in the office. 

Keep scrolling for our reviews of nine Japanese beauty secrets.

#1. Face Shaving

Tinkle Eyebrow Razor $5
Shop

The promise: "Kao sori (Japanese for face shaving) is a popular skincare custom in Japan," says Cynthia Popper, editor at Japanese skincare brand DHC. "Women take tiny straight razors and shave the peach fuzz off of their faces for smooth, fuzz-free complexions and to maximize penetration of their multiproduct skincare routines."

In Tokyo, there are actually several kao sori salons that will perform the service for you, followed by a mini facial. But if you're doing it at home, make sure to prep your skin with a rich cream or oil, like DHC's Cleansing Foam ($10), to keep your face moisturized and protected from the blade.

The review: "I loved this. I've always wanted to try one of these and experiment. After spending 20 minutes strategically shaving every bit of peach fuzz off my face, I decided to do a makeup application, and it went on like silk. And my face felt so smooth." — Maria, Byrdie intern

"Face shaving, aka dermaplaning, is great for so many reasons: for removing dead skin and baby hairs so your makeup applies smoother and your skincare products sink in deeper. These particular razors aren't quite as sharp as I'd like, though. I prefer Stacked Skincare's Dermaplaning Tool." — Victoria, Byrdie wellness editor

#2. Heat-Up Eye Mask

KAO Megurhythm Steam Hot Eye Mask $15
Shop

The promise: This common Japanese drugstore eye mask intends to gently treat the eye area and relieve stress. Wear the mask over your eyes and it fills up with steam, heating up to about 104 degrees (which feels warm and soothing, but not uncomfortably hot). The mask remains warm for up to 10 minutes, after which you should feel supremely relaxed.

The review: "I was not expecting these masks to heat up as well as they do. I can't even wrap my head around the technology! The heated sensation over the eyes is unfamiliar but so relaxing. Plus, you get a huge pack of these for just $15. I'd definitely consider repurchasing." — Amanda, Byrdie associate features editor

"I wasn't 100% sure what this mask was supposed to do (the instructions were in Japanese, after all). Thankfully there were pictures on the packaging. You put the eye mask on by looping it around your ears, kind of like sunglasses. It stays on really well, but you obviously can't see anything while wearing it. After about five minutes of being exposed to air, the eye mask heats up. It's a really strange feeling, but it's oddly relaxing. I kept it on for about 15 minutes, and it stayed warm the entire time. Once I took it off, my eye puffiness was nonexistent. I still had some significant dark circles, but it alleviated the swollen look that I'm so accustomed to in the first half of the day. I don’t know if I would use this regularly, but it's a fun novelty beauty product for sure!" — Kaitlyn, Byrdie intern

#3. False Bottom Lashes

Dolly Wink Koji False Eyelashes $13
Shop

The promise: Japanese makeup is all about the cute, innocent factor, and long lashes are a big part of that. In the U.S., we're used to seeing false lashes on top, but in Japan, it's common to apply false lashes under the lower lash line as well for that precious "doll-like" look.

The review: "I love the look of ultra-dramatic lashes, so I was super excited to try this product in particular. The glue they came with wasn't as durable as the regular Duo glue I'm used to using, but I figured out a way to work with it. These particular lashes also seemed stiff, making them hard to apply and stay put. But I've actually worn false bottom lashes before, so I know I love the look in general." — Maria

"I think false bottom lashes look so cute on other people, but I could not for the life of me get these to stick to my skin. I'm not ruling out bottom lashes entirely; I might just try a different brand." — Amanda

#4. "Hangover" Blush

Canmake Cream Cheek $10
Shop

The promise: Me no shiita shiiku means under-eye blush, and it falls under the "hangover makeup" trend that weaves in and out of fashion in both Harajuku, Japan, and parts of Seoul, explains Popper. It simply consists of applying blush underneath the eyes to look sleepy and flushed. (We know, this one's a head-scratcher.) What's equally popular is namida-bukuro, meaning "tear bag." This is a "quintessential Japanese trend," says Popper. "The idea is to apply a pale pink highlighter just below the under-eye to create the illusion of a puffy eye for added dimension and adorable-ness." To test out this look, we used a pinky shade of Wet n Wild MegaGlo Highlighting Powder ($5). But we also recommend Milk Makeup's Lip + Cheek ($24) and Canmake's Cream Cheek for a Japanese beauty pick.

The review: "I don't typically wear a lot of makeup, so a little highlight under the eye was actually a cute look. And I have blue eyes, so a contrasting pink color actually worked for me!" — Maddie, Obsessee editor

"When I first heard about this trend, I (like many Americans) did not understand the appeal. But after seeing it IRL, I feel like there's actually something quite couture-esque about it. I think it also just goes to prove how arbitrary beauty standards really are. In the U.S., all we want to do is brighten our under eyes like crazy; in Japan, they want them to look pink and puffy. It's kind of mindf*cking my perception of beauty, to be honest. But that's probably a good thing." — Amanda

#5. Stretchy Sheet Mask

DHC Stretch Vital Mask $12
Shop

The promise: DHC's two-piece sheet mask stretches across your face to lift and hydrate the skin. It creates a similar effect to the "sauna masks" that are wildly popular in Japan. "Sauna masks are a super-unusual product to the Western eye, but they're very effective in softening skin and prepping it for serums and other skincare treatments," says Popper. "They’re designed to be applied to completely clean skin, pre-product, and worn in your nightly bath—many Japanese people shower first to cleanse, and then enter a bath at night to relax," she explains. Sauna masks are mostly made of nylon and are worn around your entire head, like a ski mask. This one-use version is more like the sheet masks we're used to in the U.S., but its stretchy material yields similar lifting and tightening results.

The review: "This gave my skin that dewy look I always want, and it left my face feeling a little firmer and more awake. Plus, after I removed the mask, the leftover serum didn't feel too heavy on my skin. As far as the stretch factor, it seemed like there was a lot of excess fabric once I applied the mask to my face. However, I did notice it stayed on better than other sheet masks!" — Maddie

#6. Cooling Eye Drops

Rohto Maximum Redness Relief $7
Shop

The promise: These "icy" drops are meant to give your eyes a brightened effect. The formula promises to help moisturize the eyes and reduce redness. (As a warning, menthol is on the ingredient list, so it may sting at first!)

The review: "The eye drops really do live up to their claim. I put them in around 8 o'clock when I was experiencing an after-dinner slump and all I wanted to do was go to bed. My eyes were pretty red (even though I had traced my waterline with a nude pencil to disguise any fatigue). They do sting a tiny bit right after they hit your eye, but nothing awful. The results took a little time, nothing really happened instantaneously, but after about 15 minutes, they did make quite a difference! I looked wide-awake." — Kaitlyn

"I have severely sensitive eyes, so after learning that these sting, naturally I was nervous to try them. I only tested one eye just to compare the difference. The burning sensation was strong for about two minutes; however, after that subsided my eyes did have a cool, refreshed feel. On top of that, the white of the eye was super bright and glistening, so I decided to apply it to the other one so both would radiate the same glow." — Maria

#7. Ombré Lip

Shiseido Lacquer Rouge $25
Shop

The promise: While ombré lipstick is a familiar concept in the states, this Japanese beauty secret is much glossier and more subtle. The Japanese ombré lip aims for a "just-bitten" look, unlike the high-impact American ombré. The look requires you to apply a bright pink or red gloss to the center of your lips and blur the edges with powder or concealer. We used L'Oréal's Infallible Pro-Matte Gloss in Aphrodite Kiss ($10) and Maybelline's FaceStudio Master Conceal ($9). We also recommend one of our favorite Japanese beauty brands, Shiseido, and its Lacquer Rouge line to achieve the effect.

The review: "While this ombré lip can potentially be a mess to apply, I'm a big fan of the results! All you have to do is focus your lip color application on the inner part of your lips and apply concealer to the outer parts. (I suggest dabbing just the slightest bit of color right in the middle of your lips and blurring it outward to avoid getting lipstick on your face when you go in with concealer.) Aside from the application learning curve, I love this look and hope it catches on in the States because my lips look way poutier than they actually are!" — Paulina, Byrdie intern.

#8. Foot Peel

Baby Foot Deep Exfoliation For Feet $25
Shop

The promise: When Baby Foot hit the market a couple years ago, the online beauty community flipped. (With a name like "Baby Foot," how could we not?) The brand calls the product "a revolutionary, all-natural, Japanese foot exfoliant that will make your feet as smooth and soft as a baby’s foot." The formula is packed with natural extracts that exfoliate your feet without scrubbing, leaving them super soft.

The review: "This beauty product is extremely fun to use; it's unlike anything I've tried before. You open up the packaging and there are two pouches full of clear goo. Put one foot in each package, then wrap the excess around your ankles, and you're ready to sit back and relax for about an hour! It’s very hard to walk or do anything that requires standing since your feet are essentially sliding around in two plastic bags, so I decided to use that time to catch up on some Netflix viewing! The scent is awesome, very spa-like. Once my timer went off, I hobbled off to the bathroom and unwrapped each of the plastic coverings. This part was a little messy; I found it best to step into the bathtub immediately to rinse my feet. After only about half an hour, my feet are soft and smooth! I added a little bit of moisturizer afterward because surprisingly they were a bit dry. However, they've never been softer!" — Kaitlyn

#9. Leg-Shaping Tights

Dr. Scholl Medi Qtto Leg Shape Warm Tights $15
Shop

The promise: Though these compression tights fit super snug at first, it's all for the sake of slim, healthy-looking legs. The tights are supposed to encourage circulation and decrease swelling so your stems look their best.

The review: "These tights must be reinforced with some heavy-duty materials. They were the hardest tights to put on! I actually had to sit down on my bathroom floor and struggle with them for about five minutes. They're definitely thicker than normal tights, but once they're on (if you can get them on), they feel a lot like I imagine Spanx would feel like. Not an awful feeling, but they definitely weren't the most comfortable tights I've ever worn. After analyzing my reflection for a few minutes, I was not blown away by the results. They're very small and restricting—way too tight, and too much work, for everyday use." — Kaitlyn

This post was originally published on July 22, 2016, and has since been updated.

Related Stories