The Best January Beauty Launches, From Colourpop to Alleyoop

We're updating in real time.

Wild Child Shadow Palette


New year, new beauty launches! That's our motto. The past year was filled with uncertainty and disappointment, but we learned more than ever that it's the little things that get us through. Beauty launches, however frivolous that may sound, were on the list of little things that gave us something fun to look forward to. By the looks of it, 2021 is already off to a better start and, well, the beauty launches haven't slowed down one bit.

Cheers to more things to look forward to this year, starting with all the January new beauty we've rounded up for you below. 


Wild Child Shadow Palette
Colourpop Wild Child Shadow Palette $12.00

It’s time to get wild! Colourpop is encouraging you to unleash your feisty side with its new Wild Child Shadow Palette ($12). The 9-pan monochromatic palette features rich chocolate browns in multiple finishes, along with a unique combination of softer powders that's absolutely purr-fect.


Alleyoop's The Double Team
Alleyoop The Double Team $14.00

Alleyoop creates multi-purpose products to streamline your routine, and their new launch is no exception. The Double Team ($14) is a dual-action hydrating, tinted lip lotion that also acts as a plumping treatment over time. Its do-it-all formula comes in four shades and contains jojoba, shea butter, sunflower seed oil, and peppermint oil to soothe chapped lips all day long.

Whimsy Official

Halcyon Botanic Serum
Whimsy Official Halcyon Botanic Serum $95.00

If you’re in search of an inclusive luxury serum, look no further. Whimsy Official just launched its Halcyon Botanic Serum ($95) that was specially formulated to replicate the skin’s natural sebum. Created with all skin types in mind, the vegan and allergen-free product features eight cold-pressed botanicals that work in tandem to purify pores, reduce redness, provide long-lasting hydration, and slow down the speed of aging. 

Miss Jessie's

 Honey Harmless Shampoo
Miss Jessie's Honey Harmless Shampoo $14.00

What are the benefits of infusing nourishing honey into a sulfate-free shampoo? Curls and coils that shine, of course. Miss Jessie’s Honey Harmless Shampoo ($14) is introducing its new honey-infused, ultra-nourishing shampoo that promises to deeply moisturize, cleanse, and detangle matted strands for a flawless wash day.


Purple Toning Shampoo
OGX Blonde Enhanced + Purple Toning Shampoo $10.00

To all our blonde-haired besties, we’ve got the solution to your hair washing frustration. OGX’s new Blonde Enhanced + Purple Toning Shampoo ($10) is just what you need to remove brassy tones and keep your blonde super-bright. With every rinse, the highly-pigmented toning shampoo helps brighten and color-correct yellow tones on silver, pre-lightened, or naturally blonde hair. It also features strengthening ingredients like keratin, purple fig, and iris for stunning results.

Rapid Lash

RapidGlam Eyelash Enhancing Mascara
Rapid Lash RapidGlam Eyelash Enhancing Mascara $35.00

Rapid Lash is merging the growth benefits of a lash serum with the enhancing effects of mascara in their new RapidGlam Eyelash Enhancing Mascara ($35). The no-clump application is buildable for a voluminous fringe, while the lash-loving ingredients provide all-day conditioning and promote longer-looking lashes.


Rouge Dior Lipstick
Dior Rouge Dior Lipstick $38.00

The reinvention of Dior’s widely loved Rouge Dior Lipstick ($38) has us feverishly making space on our beauty counters. With 75 new lipstick shades, the expensive expansion of the brand promises to be inclusive for all skin tones.

Susanne Kaufmann 

Restorative Toning Body Cream
Susanne Kaufmann Restorative Toning Body Cream $199.00

Susanne Kaufmann’s new Restorative Toning Body Cream ($199) is making waves. Why? Well, it is not often that we hear of a luxury body cream that stimulates the skin's metabolism, supports the production of collagen, and tightens connective tissue. In less than a month, those who use the whole body product can expect 16% visibly firmer and smoother skin.

LINNÉ Botanicals 

Skin Tea
LINNÉ Botanicals Skin Tea $26.00

If you’re anything like us, you are on a constant hunt to elevate our “Self-Care Sunday.” Besides loading up some of the hottest beauty products on our January launch list, consider trying LINNÉ Botanicals’ Skin Tea ($26) that features a proprietary herbal blend of 13 organically grown flowers, leaves, seeds, and fruits to keep your skin healthy and glowing.

Victoria Beckham Beauty 

Future Lash Mascara
Victoria Beckham Beauty Future Lash Mascara $28.00

Victoria Beckham is famous for her captivating smokey eyes and bold lashes. So much so, that the trendsetter added Future Lash Mascara ($28) to her beauty brand’s lineup. Perfect for anyone on the go, the vegan formula lengthens and defines lashes without the worry of accidental smudging or smearing. "I was tired of my mascara being unable to keep up," the creative director shares about the inspiration behind her new makeup essential. "We nailed it with Future Lash."

Love Beauty and Planet 

Black Tea Kombucha & Red Ginger Shampoo
Love Beauty and Planet Black Tea Kombucha & Red Ginger Shampoo $7.00

Next time you decide to plan a self-care detox, be sure that you’re not neglecting your scalp. Remember, just like any part of your body, your crown needs regular TLC to keep it healthy and strong. 

Using a proprietary blend of black tea kombucha and red ginger, Love Beauty and Planet recently created a sulfate-free Black Tea Kombucha & Red Ginger Shampoo ($7) that expertly removes damaging toxins from the hair. We personally love that the clean formula not only provides hydration but also leaves our hair soft and shiny.

Olive and June

Nail Primer
Olive and June Nail Primer $10.00

By now, we all know the frustration of at-home manicures. They just don’t last. However, we may have found a solution! To keep your nails looking their best, consider trying the new Nail Primer ($10) from Olive and June. Promising chip-proof styles that last 2-3 days longer than average, the vegan primer is a definite must-have in your mani kit. 


Daily Detox Cleanser
Bioré Daily Detox Cleanser $6.00

Say goodbye to dirt and oil with the help of Bioré’s new Daily Detox Cleanser ($6). Infused with organic cannabis Sativa seed oil (non-psychoactive) and green tea extract, the deep pore cleanser is perfect for gently detoxifying your skin. 


Nature In A Jar Skin Reset Natural Face Serum
Philosophy Nature In A Jar Skin Reset Natural Face Serum $58.00

To rejuvenate your skin in the new year, consider trying Philosophy’s new Nature In A Jar Skin Reset Natural Face Serum ($58). Specially formulated with bakuchiol and olive leaf extract to boost collagen synthesis, the facial serum is clinically proven to improve skin’s smoothness in just one week.

Merit Beauty 

Day Glow Highlighting Balm
Merit Beauty Day Glow Highlighting Balm $30.00

Let’s bid adieu to harsh highlighter lines in 2021. To give your skin an instant glow in the new year, consider trying Merit Beauty’s new Day Glow Highlighting Balm ($30). The translucent highlighter perfectly illuminates your skin, while keeping it moisturized with its vitamin-rich formula. Did we mention that all Merit Beauty products exclude a whopping 72 acne-triggering ingredients? Yes, yes they do.

Charlotte Tilbury 

Hollywood Flawless Filter
Charlotte Tilbury Hollywood Flawless Filter $44.00

Charlotte Tilbury is expanding its Hollywood Flawless Filter ($44) with five new shades. If you’re not familiar with the beauty must-have, the skin-smoothing product mimics social media filters by blurring pores and smoothing fine lines and wrinkles.


Lip Wrap Hydrating Mask
ILIA Lip Wrap Hydrating Mask $26.00

Achieving instant lip hydration is a lot easier than you think. With a simple bedtime ritual of ILIA’s Lip Wrap Hydrating Mask ($26), you can finally wake up with a soft (and kissable) lips, courtesy of high levels of Salicornia extract (sea succulent) that enhances hydration by 6000%. 


The Clean Deo
Beautycounter The Clean Deo $28.00

Beauty writer Jennifer Li can attest to the long-lasting sweat and odor protection of Beautycounter’s new The Clean Deo ($28). "The sweat control blew me out of the water," she shares in her exclusive review of the aluminum-free deodorant for Byrdie.

YSL Beauty

Rouge Pur Couture x Zoë Kravitz
YSL Beauty Rouge Pur Couture x Zoë Kravitz Lipstick $38.00

Just in time for the new year, Zoë Kravitz partnered with YSL Beauty to offer eight limited-edition satin lipsticks that have us swooning. The Rouge Pur Couture x Zoë Kravitz Lipstick ($38) is definitely on our radar because it not only delivers full coverage but also high impact color.

Pat McGrath 

Crimson Couture Lip Kit
Pat McGrath Crimson Couture Lip Kit $55.00

Pat McGrath found the perfect way to help you celebrate the Lunar New Year. With the addition of her new Crimson Couture Lip Kit ($55), you can easily put your best pout on display with lined and defined lips. Included is the PermaGel Ultra Lip Pencil in the color ‘Blood Lust’ and the MatteTrance Lipstick in an exclusive shade: ‘Elson 3.’ 

Versed Skincare

Gentle Cycle Milky Cleanser
Versed Skincare Gentle Cycle Milky Cleanser $15.00

In search of a gentler way to remove your makeup? You’re in luck. The new Gentle Cycle Milky Cleanser ($15) from Versed Skincare promises to dissolve impurities with its anti-inflammatory oat milk formula. The lightweight mixture also claims to help strengthen skin, reduce redness, and boost clarity with the help of blackberry vinegar. 

Sigma Beauty

Lip Care Trio
Sigma Beauty Lip Care Trio $39.00

There’s no better time than today to prioritize your pout. Sigma Beauty just launched their new Lip Care Trio ($39), which allows you to drench your lips in nourishing antioxidants and hyaluronic acid. The kit features three day-to-night lip care essentials: Overnight Lip Therapy to soften your pucker while you sleep, All-Day Lip Treatment to hydrate your lips during the day, and Daytime Lip Nourishment for a moisturizing tint. 

Three Ships Beauty

Refresh Papaya + Salicylic Acid Cleanser
Three Ships Beauty Refresh Papaya + Salicylic Acid Cleanser $23.00

Did you know that "post-election stress" can lead to serious breakouts? Sadly, it’s true. Thankfully, Three Ships Beauty’s new Refresh Papaya + Salicylic Acid Cleanser ($23) is infused with Aspen bark extract to diligently combat pimples and leave the skin feeling perfectly refreshed. 

Cover FX

Custom Blending Moisturizer
Cover FX Custom Blending Moisturizer $42.00

CoverFX’s first-ever skincare product is just what we need in this new season. Infused with prebiotics to balance your skin’s protective layer, Custom Blending Moisturizer ($42) was created to not only handle your makeup prep but is also specially formulated to protect your skin’s moisture barrier.

Six Gldn 

Botanical Toner
Six Gldn Botanical Toner $69.00

As you may already know, refining the look of pores is no easy task. However, Six Gldn just launched its triple-action Botanical Toner ($69) that is infused with adaptogen and antioxidant-rich botanicals to keep your skin smooth, balanced, and hydrated.

Leaf People 

Leaf People
Leaf People All Over Glow Oil $32.00

Say goodbye to dry hair and skin with Leaf People’s All Over Glow Oil ($32). We particularly love that the multipurpose formula features sweet almond and sesame oils to rejuvenate and provide complete hydration for harsh weather. 

Fourth Ray Beauty

White Peach Body Milk
Fourth Ray Beauty White Peach Body Milk $18.00

For instant moisture consider trying the White Peach Body Milk ($18) from Fourth Ray Beauty. Created to leave your skin soft and supple, the body milk is infused with peach extract and white tea for its wonderful antioxidant properties.

Summer Fridays 

Cloud Dew Oil-Free Gel Cream
Summer Fridays Cloud Dew Oil-Free Gel Cream $42.00

If you're in search of a way to keep your skin plump and hydrated, Summer Fridays has the solution with the launch of its Cloud Dew Oil-Free Gel Cream ($42). Byrdie writer Jennifer Li personally tried the product, and praises how the moisturizer—infused with three types of hyaluronic acid—left her skin "calm, glowy, and moist." 

Moshika Beauty

Limitless Lash Liner
Moshika Beauty Limitless Lash Liner $24.00

If you're looking for a simpler solution to applying your falsies, Moshika Beauty has you covered. The beauty brand recently released the transparent version of its bestselling Limitless Lash Liner ($24), which is both smudge and waterproof—perfect for all-day wear.

Jason Wu Beauty 

Jason Wu Beauty Hot Fluff $12.00

Fashion designer Jason Wu is making waves with the launch of his affordable luxury beauty collection. Our personal favorite from the initial release is the Hot Fluff - 05 Eclair ($12), which boasts a 3-in-1 formula that can be used for lips, eyes, and cheeks. 

Kopari Beauty 

Coastal Deo
Kopari Beauty Coastal Deodorant $14.00

Kopari Beauty has developed a cult following for its aluminum-free coconut deodorant. Hoping to provide more variety, the clean beauty brand recently introduced a new product to its collection. The Coastal Deodorant ($14) uses a combination of plant-based enzymes to provide odor protection. To make the deo nearly irresistible, the formula also boasts notes of honeydew melon and orange peel.

Tom Ford 

Costa Assura
Tom Ford Costa Assura $134.00

In need of a luxury vacation? Unfortunately, travel restrictions are still in effect in many areas. However, Tom Ford has successfully captured the essence of exploration with its Costa Assura ($134), a new signature eau de parfum that transports you to the Mediterranean. 

Bodhi Beverly Hills

One For All Cream
Bodhi Beverly Hills One/Decision One For All Cream $48.00

Bodhi Beverly Hills is on a mission to rescue dehydrated skin. The newly-released One/Decision One For All Cream ($48) delivers intensive moisture, courtesy of natural oils and antioxidants that relieve skin irritation.

Yes To

Avocado Cream Mask
Yes To Avocado Cream Mask $4.00

Say "yes" to flawless skin this year! Yes To just launched their vegan Avocado Cream Mask ($4), which uses the power of shea butter and avocado to leave skin supple and clean.

Estée Lauder

Perfectionist Pro Multi-Defense Aqua UV Gel Broad Spectrum SPF 50
Estée Lauder Perfectionist Pro Multi-Defense Aqua UV Gel Broad Spectrum SPF 50 $45.00

Our skin is constantly exposed to harsh rays from not only the sun but also blue-light screens. To help protect your skin from early aging, Estée Lauder recently launched its Perfectionist Pro Multi-Defense Aqua UV Gel Broad Spectrum SPF 50 ($45), a lightweight formula that creates an invisible veil against UVA and UVB exposure for up to 8 hours. 

Chanel Beauty

Allure Velvet Extrême Intense Matte Lip
Chanel Beauty Rouge Allure Velvet Extrême Intense Matte Lip Colour $40.00

While longlasting, some matte lipsticks can leave your lips feeling dry. To combat this, Chanel infused their Rouge Allure Velvet Extrême Intense Matte Lip Colour ($40) with natural rice powder, sweet almond oil, sappan wood, and vitamin E to keep your pout soft and kissable. Did we mention it also comes in 12 vibrant shades? A win. 

Mademoiselle Provence

Rose & Peony Bath & Body Wash
Mademoiselle Provence Rose & Peony Body Wash $12.00

Lather in luxury and let the scents of roses and peonies whisk you away to the botanical gardens of Southern France. The Rose & Peony Body Wash ($12) will instantly become your shower must-have thanks to its silky formula that is enriched with floral extracts to gently cleanse and moisturize your skin.

Lime Crime 

Aura Eye & Face Palette
Lime Crime Aura Eye & Face Palette $30.00

There’s nothing more exciting than a makeup palette that features bold and eye-catching colors. Featuring a mix of shimmery metallic and soft matte finishes, the Aura Eye & Face Palette ($30) will most likely become your favorite go-to for any Zoom party. 

Goop Beauty

All-in-One Super Nutrient Face Oil
Goop Beauty All-in-One Super Nutrient Face Oil $98.00

Goop Beauty’s new All-in-One Super Nutrient Face Oil ($98) is clinically proven to help diminish the appearance of fine lines and wrinkles, thanks to its combination of nine powerful nutrient-dense oils. In fact, the brand revealed that after four weeks of use, 97 percent of users showed significant improvement in their skin. 

NARS Comestics

Audacious Sheer Matte Lipstick
NARS Comestics Audacious Sheer Matte Lipstick $34.00

François Nars drew inspiration from his mother to curate his latest masterpiece, Audacious Sheer Matte Lipstick ($34). Featuring six medium-sheer coverage shades, the limited-edition collection is undoubtedly the epitome of refined elegance— right down the stylish packaging. 


TooD Beauty
TooD Brow Color Cream $24.00

We couldn’t contain our excitement when we learned about the launch of TooD (short for attitude), a genderless beauty brand created by Shari Siadat. Vocal about learning to love and embrace her unibrow, the Iranian-American prides herself in creating an inclusive cosmetic brand. The brand debuted with Brow Color Creams ($24) that boldly celebrate breaking beauty standards with high-shimmer. 

Alder New York

Alder New York
Alder New York Cleansing Body Bar $13.00

Inspired by its cult-favorite Everyday Face Cleanser, Alder New York’s fragrance-free Cleansing Body Bar ($13) was created with earth and body-safe ingredients in mind. Designed to work for all skin types, the soap bar uses 1% glycolic acid, sea kelp, and shea butter to leave the skin feeling refreshed and hydrated. We especially love that the bars are made locally in Vermont and feature a carton made with 30% recycled content.

e.l.f Cosmetics

e.l.f Cosmetics
e.l.f Cosmetics Mint Melt No Budge Eyeshadow Stick $5.00

e.l.f is bringing in the year with this serious must-have that in true fashion for the brand is seriously affordable. In case you're wondering, its new Mint Melt No Budge Eyeshadow Stick ($5) landed on our radar because of its long-wear and crease-free promise. The eyeshadow stick even has a built-in sharpener.


Briogeo Don’t Despair, Repair! Conditioner $36.00

Briogeo wants to stop split ends in their tracks with its new clinically-proven conditioner. Formulated to decrease hair breakage after two uses, the Don’t Despair, Repair! Conditioner ($36) features notable ingredients, including specially designed argan oil microencapsulation technology to visibly restore breakage and strengthen hair. 

IT Cosmetics 

IT Cosmetics
IT Cosmetics Wrinkle-Reducing Daily Retinol $69.00

Combining the power of an anti-aging serum with the soothing care provided by a cream, the Wrinkle-Reducing Daily Retinol ($69) promises to reach 15 layers into the epidermis in as little an hour.


Biossance Squalene and Vitamin C Dark Spot Serum $62.00

Using its proprietary white shiitake mushroom formula, Biossance’s latest Squalene and Vitamin C Dark Spot Serum ($62) introduces a new defender against dark spots.

Trinny London 

Trinny London
Trinny London Sheer Shimmer Collection $30.00

Trinny London has big hopes of keeping the monochromatic look alive in 2021. Launching its Sheer Shimmer Collection, the lip to cheek products are available in eight eye-catching shades. It's important to note that the high-shine formula contains light-reflecting pearlescent pigments to leave the wearer with an irresistible glow. A whole new year mood.


CoverGirl Sweet Blast Perfume $17.00

In search of a new fragrance? Consider Sweet Blast Perfume ($17) from CoverGirl. Promising to leave you smelling heavenly for the whole day, the recently released scent is both captivating and delicious with notes of lush fruits and intoxicating florals. 

Caire Beauty 

Caire Beauty
Caire Beauty Theorem Serum Boost $56.00

Caire Beauty’s newly-released Theorem Serum Boost ($56) contains triple-action hyaluronic acid that absorbs deeply into the skin for an instant glow and skin that’s 200% firmer. 

Mario Badescu Skin Care

Mario Badescu
Mario Badescu Deodorant $14.00

While natural deodorant isn’t a new kid on the block, there's no better time than now to join the movement with Mario Badescu’s newly-launched Deodorant ($14). Infused with aloe vera and shea butter, the product is not only aluminum and baking soda-free, but it also neutralizes odor without leaving any residue.

Sol de Janeiro 

Sol De Janeiro
Sol de Janeiro Triple Brazilian Butter Hair Repair Treatment $36.00

Sol de Janeiro just launched its Triple Brazilian Butter Hair Repair Treatment ($36) that was created to be your winter hair savior. To do so, the at-home hair treatment features Brazilian ingredients—cupuacu, tucuma, and murumuru butters—that replenish damaged tresses.  


bareMinerals Original Liquid Mineral Foundation $35.00

Inspired by its best-selling loose mineral foundation, bareMinerals just dropped its minimalist Original Liquid Mineral Foundation ($35). Made with a small list of ingredients, the new liquid foundation reduces the look of pores, redness, and skin imperfections. This product gets bonus points for being free of silicone, talc, and oils. 

Paris Laundry 

Paris Laundry
Paris Laundry Nourishing Facial Oil $68.00

The Nourishing Facial Oil ($68) from Paris Laundry is made with skin-balancing organic oils and plant extracts, boasting the ability to hydrate all skin types. Designed to emulate the body’s own sebum, this golden oil seeps deep into the skin for ultimate nourishment, courtesy of a delicate blend of fatty acid-rich plant oils. Did we mention it also helps accelerate skin healing? Super!

MAC Cosmetics

MAC Cosmetics
MAC Starring Sims Eyeshadow Palette $32.00

Tap into your playful side with MAC’s Sims Eye Shadow Palette ($32). Available online-only, the limited-edition eye shadow palette features nine shimmering smoky brown shades that are bound to sell out quickly.


about-face Light Lock Highlight Fluid $32.00

Adding to her multi-hyphenate status, singer Halsey is leaving fans awe-struck with her clean beauty brand, about-face. We’re especially excited about the Light Lock Highlight Fluid ($32), a highly reflective weightless highlighter that promises to create a beam like no other. Get the scoop on the line from Halsey herself here on the brand she says she created for is for "the generation of e-girls and e-boys out there."

Related Stories