Step Into the New Year With the Best January Fashion Launches

The start of the year means new trends, new style icons, and new fashion launches. Brands and designers are unveiling their latest collections, giving the most fashion-forward among us the chance to start early on the next big trend. From Super Bowl-ready fan gear to resort wear, this month's fashion launches have you covered for any event that pops up on your cal.

You can expect to see Valentine's Day inspired collections, Super Bowl merch, a continuation of cold weather pieces as the winter weather rages on, and transitional wear trickling in as we prepare for the warmer months to come. Here are a few fashion launches that caught our eye to kick the year off on the right foot.

Check out the best fashion launches of January 2023 below.

Savage X Fenty

Savage X Fenty Limited-Edition LVII Hoodie $113.00

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When the news broke that Ri Ri will be performing at the 2023 Superbowl after a music hiatus, the internet was in shambles. So it's only right that she dropped a Game Day collection on Savage X Fenty to get The Navy ready. The capsule contains jerseys, sweat sets, boxers, beanies, and more. Act fast—the limited-edition collection is selling out as we speak. Be sure to tune into Rihanna's halftime performance on February 12 at the 2023 Super Bowl LVII, wearing your merch of course.

Nasty Gal

Nasty Gal Just Hitched Graphic Leather Fringe Jacket $270.00 $108.00

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Nasty Gal is dedicating the start of the year to the newly engaged and the cool-girl brides out there. The brand's latest collection features feathered shrugs, iridescent pantsuits, lace kimonos, fringed leather jackets, tulle dresses, and so much more. So if you want to dash to Vegas with your lover, switch looks at the wedding reception, or make a statement at your bachelorette party, Nasty Gal's got you covered.

Bebe

Bebe Vegan Leather Long Coat $179.00

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We're bringing timeless staples into 2023, and Bebe has the right idea with their recent collection. Elevate your look with their new vegan leather long trench, made with a buttery smooth material and in a tailored silhouette that'll turn heads wherever you go. With a belted waist, coated buttons, and pocket details, this coat is both functional and fashion-forward—and one you'll be rocking all year long.

Frame

Frame The Jetset Wide Leg in Sheen Noir $228.00

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If traveling is amongst your 2023 resolutions, might as well make it traveling in style. Frame will take your travel-day style to new heights with their newest launch. Their elevated denim is hardware-free, seam-free, and pocket-free to maximize comfort and minimize the fuss that comes with standard jeans. These chic, wide-leg bottoms are made with super-stretch denim and come in three sizes, making them the ultimate choice for effortless, everyday sophistication. The style is also offered in a cropped option for warmer days.

Warby Parker

Warby Parker Augusta Sunglasses $95.00

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Warby Parker is coming in hot this January with their Spring 2023 collection. The launch features a variety of prescription glasses and sunglasses in bold Y2K-inspired designs, from eye-catching frames with expressive shapes and colors to classic silhouettes with a modern twist. We see things clearly with these unique specs—if you're looking for an excuse to update your frames, this WP collection is worth scoping out.

Rhode

Rhode Lulani Dress $575.00

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Ring in the new year with Rhode's Spring 2023 collection. The collection is filled with vibrant colors, whimsical prints, and playful silhouettes. This occasion wear is the perfect transitional piece to help pivot closets into warmer weather. Though winter is far from over, the collection gives us something to look forward to.

Theophilio

Theophilio Velvet Catsuit $585.00

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Theophilio is the next "it girl" brand, and the launch of their winter collection proves it. From edgy catsuits and leather skirts to cozy alpaca vests and crochet pants, there's something for everyone looking to elevate their winter wardrobe. This highly-coveted, award-winning brand delivers on both form and function, ensuring that their pieces look refined and keep you warm during the colder months. 

Dr. Martens

Dr. Martens 1460 Year Of The Rabbit Leather Lace Up Boots $180.00

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Dr. Martens' latest launch is here to help you ring in the Lunar New Year. The collection is inspired by the Year of the Rabbit, and is offered in two reimagined Dr. Marten silhouettes: the 1461 Leather Oxfords and 1460 Leather Lace-Up Boots. Crafted in smooth leather, the shoes feature lucky red and gold accents at the welt stitching and heel loop, a special edition red outsole on the oxfords, and a red tongue on the boots. This collection is worth adding to your 2023 shoe repertoire.

I.Am.Gia

I.Am.Gia Fleur Dress $110.00

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New Year, more I.Am.Gia. The latest capsule, named Electra, features sheer colored lace, Y2K silhouettes, cutouts, lingerie, and lots of mini moments. The collection offers day-to-night options that can be mixed and matched with other trendy pieces in the line. If you weren't already on the I.Am.Gia. wave, this collection is sure to get you on board. 

Mejuri

Mejuri Chunky Large Hoop $178.00

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Build out your jewelry staples with Mejuri's Hoop Standard collection. The line comes in a classic chunky offering, ranging in hoop sizes from huggie to oversized. And don't worry; they've got something for both the silver and the gold lovers. These timeless hoops are the staple you didn't know you needed. 

P.E Nation 

P.E Nation St. Mortiz Snow Bib Pants In Silver Mink $420.00

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P.E Nation's got you covered for your next ski trip with their Sustainable Snow Collection. The line offers a range of retro-inspired snowsuits that combine functionality and style: think chunky knits, timeless base layers, and high-performance technical snow wear. The collection is constructed with quality and performance top of mind, while also being thoughtfully constructed using recycled and sustainable fabrics.

Sadi Studios 

Sadi Studios Jin 진 $199.00

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Sadi Studios is the brand to watch in 2023. The breakout brand makes it a point to celebrate inclusivity amongst genders, sizes, and racial backgrounds. Sadi Studio features an array of footwear styles with intricate print and color pairings, eclectic beaded adornments, and unique silhouettes you won't get tired of. It's only a matter of time before your favorite style icon is rocking a pair of Jin 진 heels.

Frankies Bikinis

Frankies Bikinis Aimee Lightweight Knit Hoodie $140.00

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While it's still winter, Frankies Bikinis has got us dreaming of warmer days with their latest Le Soleil collection. In tribute to the arrival of Spring, the line showcases embellished swimsuits, cozy knits, effortless layerables, and a reenvisioning of tried-and-true styles like the space knit Aimee Hoodie. This capsule is sure to have you counting down the days to Spring (or your next vacation).

Fossil

Fossil Mini Bag $100.00

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With January flying by, it's time to start thinking about all things pink and covered in hearts. Fossil has wasted no time crafting up the perfect pieces to take with you on date night. Their love-infused collection offers the cutest mini heart-shaped bags, heart-shaped watches, ring watches, rose gold wristwatches, and more. Be it for Galentines or Valentines, this collection is worth the splurge.

Miaou

Miaou x Ssense Black & Off-White Work Mini T-Shirt $100.00

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One of our favorite cheeky brands Miaou just teamed up with retailer Ssense for an exclusive capsule of work (or werk) wear. The collaboration aims to re-invent traditional pieces, and prove that office wear can actually be exciting. From corseted dresses in classic gingham to mesh baby tees, the collection has everything you need to go from day to slay.