In the beauty world, Jackie Aina’s name holds weight. The 31-year-old Nigerian-American has over three million subscribers and 276 million views on YouTube. The influential makeup maven has captivated a global audience because of her humorous makeup tutorials and her commitment to calling out beauty brands for their lack of diversity. Over the past 10 years, the beauty guru has used her platform to empower marginalized communities and equip her viewers with the tools to look and feel their best.
Her journey to making the beauty industry more inclusive has led her to team up with some of the biggest beauty brands to create makeup that is made with darker skin tones in mind. Aina has a collaboration with Artist Couture under her belt, where she created highlighters suitable for all complexions. She helped Too Faced Cosmetics’ formulate nine deeper shades for their Born This Way foundation line. Aina is continuing to champion for representation in beauty with her latest makeup launch.
Aina revealed in a YouTube video that she had teamed up with Anastasia Beverly Hills to create a brown-girl-friendly eyeshadow palette. “I’ve always felt like the palettes they’ve come out with have always been dope, but I’ve always felt like there was a little something missing, a little something I would do differently, or a little something that doesn’t work for my complexion," she says. "Let’s just be real—that’s the reality of all palettes on the market. So when they reached out to me to create my own, I was overwhelmed. I was ecstatic. I called this the Jackie Aina palette because it literally embodies everything about my personality and the colors I wear most often.”
Keep scrolling to see how I achieved this vibrant purple eyeshadow look.
Pros + Cons
- 14 different shades
- Easy to blend
- Limited-edition palette
Though I am far from an eye makeup master, I have been a longtime fan of Aina. So, of course, I had to test out the Anastasia Beverly Hills x Jackie Aina palette.
Anastasia Beverly Hills x Jackie Aina
Best for: Day or night eye looks
Star Rating: 4.5/5
Clean?: No, contains mineral oil
Potential allergens: Please see full ingredient list.
Shade Range: Matte caramel brown to metallic soft peach
What's Included: Dual-ended brush and mirror included in packaging
About the brand: Anastasia Beverly Hills first launched their product line in 2000; they are well-known for their popular brow products. Jackie Aina is a widely popular beauty YouTuber who is "changing the standard of beauty".
How to Apply
Her namesake palette includes 14 cruelty-free warm and cool metallic and matte shades, with some iridescent shades thrown in. The colorful palette boasts an array of pink, purple, brown, and red hues. First, I primed my eyelids with Milk Makeup’s Flex Concealer ($28). Then, I used a medium fluffy brush to swipe on Pinker, a mid-tone cool plum, as my base color. I then took a flat brush to pat on Zamn, a sparkling rose gold, on my eyelids. Next, I used a thin liner brush to dust a bit of Pinker and Big Wig, a matte rich purple, onto my lower lash line. Because the shades have a lot of pigment, you just need a little amount on the brush, applying little pressure.
Her namesake palette includes 14 cruelty-free warm and cool metallic and matte shades, with some iridescent shades thrown in.
The above is my finished look, which took me less than 10 minutes to do. The colors in the palette blend well together and give my eyes a complete look. Whether you're a beginner at putting on eyeshadow or consider yourself an expert, you'll enjoy using this palette.
Overall, I’m impressed with this palette and can see myself reaching for it when I want to amp up my makeup look. The shades are all highly-pigmented and deliver minimal fallout. The wide range of shades makes this the perfect palette for creating neutral daytime and glam nighttime looks, making the $45 price tag well worth it.
Similar Products: You have options
Natasha Denona Bronze Eyeshadow Palette: This bronze palette comes with matte and metallic options. At $65, you get 15 different warm shades.
Huda Beauty Obsessions Eyeshadow Palette: Nine shades are showcased in this creamy, shimmery palette. Choose between seven palettes that boast different color combinations. For $27, experiment with day-to-night looks.
Above all, these shadows are long-lasting. I applied the pigments during the early afternoon and my eyes still looked amazing when the evening came around. If vivid, decadent eye looks are your thing, you’re definitely going to want to invest in this palette.
The palette is available on AnastasiaBeverlyHills.com and is sold in retailers nationwide.