I Tried the It's A 10 Miracle Hair Mask on My 4A Curls

We put the It's A 10 Miracle Hair Mask to the test after receiving a complimentary sample from the brand. Keep reading for our full product review.

I've been getting more experimental with my hair lately, trying everything from regular blowouts to different protective styles. This makes moisturizing my curls critical, so I always make sure I carve out enough time in my schedule each week for a deep conditioner. Enter: the It’s A 10 Miracle Hair Mask Deep Conditioner. The brand promises moisture, shine, and elasticity, and while the mask is beloved by many, I wanted to know if it could work for my specific hair type. Read on to learn more about how the mask treated my dehydrated curls.

About My Hair: Low porosity, 4A curls that are extra thirsty

My hair is one of my favorite features, but it can be challenging to manage. Until I discovered that I have low porosity hair, I thought my hair was relentlessly dry and prone to breakage all of the time. By switching up the products I use and incorporating more time into my wash day routine for deep conditioning (I dedicate one hour to the ritual if I'm not deep conditioning over night), I have a better understanding of how much moisture my hair needs in order to thrive. 

My go-to hair mask is the SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Masque, and recently fell in love with the BREAD Beauty Supply Hair-mask. Both conditioners deeply moisturize my hair and help prep it for styling. I decided to swap the It's A 10 mask into my routine and see if it would be another product I could add to my collection. The brand recommends using the mask for one to three minutes for a quick treatment and five to 15 minutes for a deep treatment. I decided to go the intense conditioning route.

The Feel: Watery and lightweight

When I put the It’s A 10 mask on the back of my hand, it felt lightweight. It had slip and appeared watery, but I could tell that it was also hydrating. The conditioner is thinner than most masks I’m accustomed to using, but that didn’t concern me—I figured that it could still have the potential to moisturize my hair well. When I applied the mask to my hair, my hair absorbed the product easily, but I noticed that it didn’t feel much softer or more moisturized. I decided to put a heat cap on my hair for 15 minutes and see how my hair felt once I washed it out. 

The Results: Soft curls that need a little more love

Before I washed the conditioner out of my hair, I used my detangling brush to help make styling it easier. The mask gave my hair amazing slip, which is really important to me. When I washed the conditioner out of my hair though, it still felt a little dry. I'm used to deep conditioners making my hair feel smooth, soft, and hydrated, but I didn’t quite get that from It’s A 10. My hair definitely felt like I used a product that was nourishing—it was softer and didn’t feel crunchy like it has with masks I’ve used in the past—but when I started styling my hair, I could tell that my hair was in need of a more emollient product.

Even though I felt like my hair needed more moisture from the Miracle Hair Mask, styling it was still easy and I was able to use my other hair products without any issues. Overall, this product has helped soften my curls, but proves a little too lightweight as a deep conditioner for my hair type. Moving forward, I’d probably keep this product as a conditioner that I can use if and when I run out of my staple hair masks. I'm confident that it’ll get the job done—my hair just won’t have the same level of hydration that I prefer.

The Value: Pricey depending on your hair texture

When I finished coating my hair with the mask, I noticed that I used three quarters of the 8 oz container. For a product that retails for about $36, it proves expensive for the amount of product you get, especially if you have thicker, curlier, thirstier hair. If I were to continue to use the mask at this size (there’s a 17.5 oz size for around $55), I’d only be able to get one full use out of it before I’d have to use a second mask on other sections of my hair once I run out of it. Personally, I’d prefer to save a few bucks and use my $14 mask; I use less product, but my hair feels incredible. If this mask suits your hair type and you need less product, you’ll probably love it.

Similar Products: You have options

SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Masque: If you have dry, damaged, or color treated curly hair, the SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Masque ($14) is a product to try ASAP. This mask is a favorite of mine because it helps with detangling and makes my hair feel incredibly moisturized and soft. If lightweight deep conditioners aren’t for you, try this rich and buttery deep conditioner. 

Eden BodyWorks Coconut Shea Hair Masque Treatment: Thicker but still feeling similar to a whipped cream, the Eden BodyWorks Coconut Shea Hair Masque Treatment ($10) nourishes dehydrated, damaged strands, leaving hair feeling restored and ready for styling. Great for processed and naturally curly hair, this product is affordable and effective.

BREAD Beauty Supply Hair-mask: Easily one of the best deep conditioners I’ve ever used, the BREAD Beauty Supply Hair-mask ($28) is an ideal product for curly tresses. This rich mask helps with detangling, smells divine, and leaves hair feeling like you received a salon-grade treatment right at home.