I Tried the It's A 10 Miracle Hair Mask on My 4A Curls

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It's A 10 Miracle Hair Mask

its a 10 miracle hair mask on silk fabric

Khera Alexander

What We Like
  • Has great slip for detangling

  • Reduces frizz

  • Hair feels softer after application

What We Don't Like
  • Might be too lightweight for coarser textures or very dry hair

  • High price per ounce

The It’s A 10 Miracle Hair Mask Deep Conditioner moisturizes, tames frizz, gives hair great shine, and helps with detangling. The only caveat is that this product may not prove hydrating enough for curlier, drier hair types. If your hair type is similar to mine, you may be in need of a thicker, richer product.


It's A 10 Miracle Hair Mask

its a 10 miracle hair mask on silk fabric

Khera Alexander

We put the It's A 10 Miracle Hair Mask to the test after receiving a complimentary sample from the brand. Keep reading for our full product review.

I've been getting more experimental with my hair lately, trying everything from regular blowouts to different protective styles. This makes moisturizing my curls critical, so I always make sure I carve out enough time in my schedule each week for a deep conditioner. Enter: the It’s A 10 Miracle Hair Mask Deep Conditioner. The brand promises moisture, shine, and elasticity, and while the mask is beloved by many, I wanted to know if it could work for my specific hair type. Read on to learn more about how the mask treated my dehydrated curls.

It's A 10

Best for: Treating and moisturizing dry hair

Uses: Detangling, hydration, smoothing hair and reducing frizz, shine 

Potential allergens: Behentrimonium chloride, fragrance, retinyl palmitate, sodium ascorbyl phosphate, Tocopheryl Acetate, Diazolidinyl Urea, Propylparaben, Hexyl Cinnamal, Limonene, Linalool.

Active ingredients: Oat Kernel Extract, Apricot Kernel Oil, Sweet Almond Oil, Linseed Extract.

Clean?: Yes

Price: $36

About the brand: Popular amongst professionals and clients globally, It’s A 10 creates products with the belief that everyone deserves to have amazing hair. With their cruelty free products, It’s A 10 works with salons, stylists, and creators to provide the masses with products that perform at the highest level.

About My Hair: Low porosity, 4A curls that are extra thirsty

My hair is one of my favorite features, but it can be challenging to manage. Until I discovered that I have low porosity hair, I thought my hair was relentlessly dry and prone to breakage all of the time. By switching up the products I use and incorporating more time into my wash day routine for deep conditioning (I dedicate one hour to the ritual if I'm not deep conditioning over night), I have a better understanding of how much moisture my hair needs in order to thrive. 

My go-to hair mask is the SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Masque, and recently fell in love with the BREAD Beauty Supply Hair-mask. Both conditioners deeply moisturize my hair and help prep it for styling. I decided to swap the It's A 10 mask into my routine and see if it would be another product I could add to my collection. The brand recommends using the mask for one to three minutes for a quick treatment and five to 15 minutes for a deep treatment. I decided to go the intense conditioning route.

The Feel: Watery and lightweight

When I put the It’s A 10 mask on the back of my hand, it felt lightweight. It had slip and appeared watery, but I could tell that it was also hydrating. The conditioner is thinner than most masks I’m accustomed to using, but that didn’t concern me—I figured that it could still have the potential to moisturize my hair well. When I applied the mask to my hair, my hair absorbed the product easily, but I noticed that it didn’t feel much softer or more moisturized. I decided to put a heat cap on my hair for 15 minutes and see how my hair felt once I washed it out. 

The Results: Soft curls that need a little more love

khera alexander after testing the its a 10 miracle hair mask

Khera Alexander

Before I washed the conditioner out of my hair, I used my detangling brush to help make styling it easier. The mask gave my hair amazing slip, which is really important to me. When I washed the conditioner out of my hair though, it still felt a little dry. I'm used to deep conditioners making my hair feel smooth, soft, and hydrated, but I didn’t quite get that from It’s A 10. My hair definitely felt like I used a product that was nourishing—it was softer and didn’t feel crunchy like it has with masks I’ve used in the past—but when I started styling my hair, I could tell that my hair was in need of a more emollient product.

Even though I felt like my hair needed more moisture from the Miracle Hair Mask, styling it was still easy and I was able to use my other hair products without any issues. Overall, this product has helped soften my curls, but proves a little too lightweight as a deep conditioner for my hair type. Moving forward, I’d probably keep this product as a conditioner that I can use if and when I run out of my staple hair masks. I'm confident that it’ll get the job done—my hair just won’t have the same level of hydration that I prefer.

The Value: Pricey depending on your hair texture

When I finished coating my hair with the mask, I noticed that I used three quarters of the 8 oz container. For a product that retails for about $36, it proves expensive for the amount of product you get, especially if you have thicker, curlier, thirstier hair. If I were to continue to use the mask at this size (there’s a 17.5 oz size for around $55), I’d only be able to get one full use out of it before I’d have to use a second mask on other sections of my hair once I run out of it. Personally, I’d prefer to save a few bucks and use my $14 mask; I use less product, but my hair feels incredible. If this mask suits your hair type and you need less product, you’ll probably love it.

Similar Products: You have options

SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Masque: If you have dry, damaged, or color treated curly hair, the SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Masque ($14) is a product to try ASAP. This mask is a favorite of mine because it helps with detangling and makes my hair feel incredibly moisturized and soft. If lightweight deep conditioners aren’t for you, try this rich and buttery deep conditioner. 

Eden BodyWorks Coconut Shea Hair Masque Treatment: Thicker but still feeling similar to a whipped cream, the Eden BodyWorks Coconut Shea Hair Masque Treatment ($10) nourishes dehydrated, damaged strands, leaving hair feeling restored and ready for styling. Great for processed and naturally curly hair, this product is affordable and effective.

BREAD Beauty Supply Hair-mask: Easily one of the best deep conditioners I’ve ever used, the BREAD Beauty Supply Hair-mask ($28) is an ideal product for curly tresses. This rich mask helps with detangling, smells divine, and leaves hair feeling like you received a salon-grade treatment right at home. 

Final Verdict

While I think the It’s A 10 Miracle Hair Mask Deep Conditioner is a great product, it’s not a product I can use on a regular basis. It’s a little too lightweight for my 4A hair. While it made detangling my hair a breeze and my hair did feel like I used a treatment, my strands still felt a little too dry. If you have hair that doesn’t require as much moisture, this is probably an awesome mask for you.


  • Product Name Miracle Hair Mask
  • Product Brand It's A 10
  • Price $36.00
  • Full Ingredients List Water, Glycerin, Dimethicone, Cyclomethicone, Cetyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride, Methyl Gluceth-20, Fragrance, Avena Sativa Kernel Extract, Beta-Glucan, Citric Acid, Hydrolyzed Collagen, Hydroxyethylcellulose, Isopropyl Alcohol, Keratin Amino Acids, Linum Usitatissimum (Linseed) Seed Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Retinyl Palmitate, Sodium Ascorbyl Phosphate, Sodium Chloride, Sodium Hydroxide, Tocopheryl Acetate, Diazolidinyl Urea, Methylparaben, Phenoxyethanol, Potassium Sorbate, Propylparaben, Sodium Benzoate, Hexyl Cinnamal, Limonene, Linalool.

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