Finding the perfect foundation is no easy task. Not only is color-matching difficult, but finding the right formula for your unique skin type with a long-wearing finish is no easy feat. Luckily, we have a little help from our friends—namely, some It girls like Gigi Hadid and Olivia Culpo. From a drugstore foundation that was worn on the Grammys red carpet (yes, really) to a luxury formula that feels like second skin, we’ve got you covered on all accounts. Keep scrolling to see the foundations It girls love!
The pop star's fave can be found at the drugstore and won’t break the bank. Not convinced that a drugstore BB cream is worth a try? She wore this product to the Grammys and the Vanity Fair Oscars after-party. If that isn't proof of its lasting power, we don't know what is.
Model, social media star, and Maybelline ambassador Gigi Hadid is at the top of her game. Her foundation of choice? Maybelline’s Fit Me Foundation. She shared her winter beauty routine, and says she swears by Fit Me Dewy + Smooth during the day and the matte version for night.
This palette is the epitome of versatility. Want sheer coverage one day then full coverage the next? Check. Want to have your highlight, contour, and perfect foundation shade in one palette? Check. Plus, the formula is long-wearing and water resistant. No wonder Chanel Iman told The Zoe Report she always carries it in her purse.
The former Miss Universe and Byrdie contributor told us she mixes this foundation from Revision with Dior Hydraction Deep Hydration Skin Tint (unfortunately discontinued) to create a lightweight coverage with maximum sun protection. Read more about Olivia Culpo's everyday makeup routine.
Kylie Jenner's favorite foundation is creamy, lightweight, and lets your skin breathe (it's also one of our favorites). Bonus? It has an anti-aging ingredient that boosts collagen production, which supposedly can even delay the appearance of wrinkles. Double whammy.
If you’ve been looking for a foundation that looks and feels like a second skin, you should definitely give this Chanel foundation a try, according to Elizabeth Olsen. "This foundation looks like skin," Olsen tells InStyle. "It's so thin and light, no one will ever know I'm wearing any coverage."
Now find out the foundation secrets editors swear by.