My natural eyelashes are comparable to waiting for Chad Michael Murray's character in A Cinderella Story—useless and disappointing. They're short, blonde, stick-straight, and fall out if someone within the tri-state area sneezes too hard.
But here's the thing—having voluminous eyelashes is sort of my entire brand. That's because my (very noble) life's work is to test all of the major mascara launches and separate the mediocre from the formulas that deliver real lash transformations (the ones you should actually spend your money on). Lately, the tube I'm reaching for is It Cosmetics Lash Blowout Mascara.
To be honest with you, I had low expectations when I twisted this tube open. It's a collaboration with Drybar, which is why the product is shaped like a roller brush (Drybar's Half Pint brush to be exact). It seemed a little gimmicky to me, and I'm 100 percent no-nonsense when it comes to my lashes. But as it turns out, this stuff really is like an IRL blowout for your lashes.
Are my lashes 19x their usual volume like the product description promises? Who's to say, but they look pretty darn good. The before and after photos speak for themselves, but the first time I wore this mascara a stranger actually asked where I got my eyelash extensions done. For the record, I don't have any extensions, falsies, perms, tints, bells, or whistles—just Lash Blowout.
If your lashes need volume, look for a thick, soft-bristled mascara wand. For length, look for a rubberized applicator with spiky bristles.
My favorite thing about this mascara is how it actually curls your lashes upward for the doe-eyed effect. Plenty of mascaras darken, lengthen, and thicken, but it's rare to find a mascara that can actually hold your lashes into a curled position (without an eyelash curler). The tube isn't just modeled after a round brush to nod to the Drybar collaboration; the applicator itself is designed using the same tech as a barrel brush to create lift, separation, and lasting volume (just like a round brush would do for your hair).
According to the It Cosmetics website, the "specially designed mascara wand features microspheres to gently catch and grip all of your lashes—creating effortless root-to-tip application, while separating your lashes to deliver instant maximum lift and structured volume that won't clump or flake." If you look closely at the brush, you can see the "microspheres"—they're the tiny balls on the end of each bristle that really make this applicator look (and function) more like a roller brush than your standard mascara wand.
Your eyelashes are hair afterall, so I love that the formula is made with conditioning, "hair-loving" ingredients like vitamin E, jojoba oil, and biotin for immediate volume and stronger lashes over time.
But disclaimer: This is a very thick formula (you'll notice it the first time you the wand goes "pop" out of the tube). The applicator is drenched in product, so I like to scrape the bristles on the mouth of the tube so I can build my lashes more gradually. Otherwise, you're more likely to get the clump effect (which you can see a bit on my left eye when I dove right in without wiping the edges of the wand first). But to each their own!
Because my lashes are so fragile in the first place, easy removal is a huge priority to me. I wear around four layers of Lash Blowout (applying each layer while the first layer is still wet), and found that a micellar water needed a few passes and some firm pressure to cleanse my lashes. If losing lashes is a concern for you, try removing this formula with a cleansing balm. I use Drunk Elephant's Slaai Makeup-Melting Butter Cleanser as a first cleanse and it completely dissolved every trace of this mascara—even from my stubborn waterline.