It Cosmetics Just Launched the Concealer We've All Been Waiting For

woman with brown hair and orange makeup


Let me just say that the It Cosmetics CC Cream is the single greatest foundation-type beauty product that ever existed. Ask any beauty editor, and I'm sure you'll find it in their kit. What's more—it's quite literally always sold out. And I mean from every Sephora, all the time (it's that popular there's a global shortage, so I'm told). It gives dewy, natural, but decent coverage, has a great SPF factor, and is easily applied with your fingers. Sounds like a miracle, but that's because it is. Anyway, the reason I interrupt your Wednesday afternoon is because It Cosmetics has just launched a new product into Sephora, and it's so. Damn. Good. Almost as good as the CC cream, I swear it. 

I introduce you to the It Cosmetics Bye Bye Breakout Full Treatment Concealer ($42)—a beautifully pigmented, high-coverage concealer that dries out blemishes simultaneously. It contains zinc oxide, kaolin clay, witch hazel, tea tree, sulphur and a gentle AHA/BHA complex to dry and heal pimples, while covering them at the same time. And it works! I tested it on a whitehead, and not only did it cover it up remarkably, but it was noticeably smaller by the end of the day. Yep, it turns out you really can have it all. 

Keep scrolling to shop. 


It Cosmetics Bye Bye Breakout Full Treatment Concealer $42

Related Stories