This Amazing New Primer Is for People Who Hate Primer

I have a theory that there are two kinds of people in this world: Those who swear by makeup primer and those who can't stand it. I, like my fellow editor Hallie, fall in the latter camp—and I'm willing to bet that ours actually isn't such an unpopular opinion. In fact, I can think of at least one pro who agrees.

"It's been a long journey to find a primer that I actually like," says makeup extraordinaire Joey Maalouf. "And I ultimately couldn't find one that was the right texture or consistency for me or my clients." The only solution was to take matters into his own hands—by formulating a game-changing new primer for ISH, Maalouf's makeup range with FabFitFun. Sure enough, all of our misgivings about primer were shattered as soon as we gave this lightweight, silicone-free gel formula a try.

Keep reading to get the details.