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Since its launch in the mid-’90s, Urban Decay has gained a cult following (and for a good reason). Its bold range of lip colors, long-wear foundations, and iconic eye shadow palettes strike the perfect chord between edgy and chic beauty. But is Urban Decay cruelty-free? With constant shifts in the makeup world, it’s essential to keep a finger on the pulse of who’s doing what (and where). To help you achieve the perfect balance of beauty and ethics, we’ve gathered what you should know to make an informed decision on your next beauty spend.
Read on to discover if Urban Decay is cruelty-free, then see how can you keep your makeup bag animal-friendly.
Is Urban Decay Cruelty-Free?
According to PETA, the go-to source for determining cruelty-free products, Urban Decay is “living up to its recent PETA Courage in Commerce Award” and “assured PETA in writing that its animal-testing policy will not change, and that the company will remain cruelty-free.” This is great news for beauty lovers and has been confirmed by a more recent report from Logical Harmony.
What Does It Mean to Be PETA-Certified?
Companies that are PETA-certified “either signed PETA’s statement of assurance or provided a statement verifying that they do not conduct or commission any animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future.” These guidelines are considered to be some of the strictest in the industry, making the fact that Urban Decay is cruelty-free all the more impressive.
Which Other Companies Are Cruelty-Free?
Thankfully, numerous cosmetics brands have gotten the memo about the consumer demand for cruelty-free products—including Nyx, Physicians Formula, and many more. For a database of PETA-certified brands, we recommend checking out its Beauty Without Bunnies resource.
What Else Sets Urban Decay Apart?
In addition to its high standards of opposing animal cruelty, Urban Decay has adopted a number of other environmentally and socially responsible commitments. One of these commitments includes the company’s Global Initiative to Empower Women, which has gathered over $1 million for women’s empowerment nonprofits. A number of Urban Decay’s products are also 100% vegan, including its bronzer and makeup setting spray.