Shop: Insta-Famous Beauty Products That Are Double Tap-Worthy

Different beauty products on a white circle-shaped tray
Could I Have That?

Can buying a beauty product solve all your problems? Maybe not—but we know full well how powerful a brand-new lipstick (or perfume, or serum) can make us feel.  With that in mind, we present to you our new Shop series—a carefully curated collection of all the buzziest beauty products to feast your eyes on, maybe lighten your wallet with, and definitely feel great about. Our market editors will be scouring the interwebs and our favorite retailers to bring you the noteworthiest new beauty gems before you see them everywhere else. So, go ahead and shop—you deserve it.

Certain beauty products appear on our Instagram feeds nearly as often as those perfectly poured lattes. Whether it’s the chic packaging or the beneficial results they deliver or, more likely than not, both, there's a reason bloggers, influencers, and cool girls can't stop talking about them. If you’ve been tempted to swipe up to buy only to end up talking yourself out of it, we’re here to help. We rounded up the viral products actually worth the hype so you can rest assured you’re not just buying into a fad. From star-shaped eye masks that de-puff and moisturize to futuristic dryers that promise to deliver the Drybar-worthy results sans round brush, scroll to shop our favorite selfie-inducing products now.

Good Genes All-In-One Lactic Acid Treatment 1 oz/ 30 mL
Sunday Riley Good Genes All-in-One Lactic Acid Treatment $158

Even out texture, fine lines, and wrinkles with this all-in-one lactic acid treatment.

Diamond Bomb All-Over Diamond Veil How Many Carats? 0.28 oz/ 8 g
Fenty Beauty by Rihanna Diamond Bomb All-Over Diamond Veil How Many Carats? $38

Let's face it: Anything Rihanna touches is destined to be Insta famous, and the same can be said of this head-turning, diamond highlighter.

Liquid Blush Orgasm 0.5 oz/ 15 mL
Nars Liquid Blush Orgasm $30

A few pats of this liquid blush formula left us with naturally flushed-looking cheeks.

Supersonic Hair Dryer Black/Nickel
Dyson Supersonic Hair Dryer Black/Nickel $399

Chances are you've seen this dryer on celebrity hairstylist Jen Atkin's feed and for good reason. This fast-drying tool promises frizz-free hair in no time—no brush needed.

Diptyque Eau Duelle Eau De Toilette
Diptyque Eau Duelle Eau de Toilette $135 $90

Seen atop beauty blogger vanities everywhere, this invigorating scent is our new go-to.

Creme de la Mer 0.5 oz/ 15 mL
La Mer Creme de la Mer $170

An ultra-rich moisturizing cream with a dewy finish that's worth every penny.

Cooling Water 1.2 oz/ 34 g
Milk Makeup Cooling Water $24

For instant refreshing and de-puffing effects, this cooling water works best when kept in the fridge.

Protini(TM) Polypeptide Cream 1.69 oz/ 50 mL
Drunk Elephant Protini Polypeptide Cream $68

Experience younger-looking, revived skin after a single use.

The Water Cream 1.7 oz/ 50 mL
Tatcha The Water Cream $68

Made with Japanese nutrients and powerful botanicals, this hydrating cream delivers seriously poreless skin.

Jet Lag Mask 2.25 oz/ 64 g
Summer Fridays Jet Lag Mask $48

Jet-lagged skin doesn't just happen post-travel. Add this moisturizing mask to your routine to revive a dry, dull complexion.

Better Than Sex Mascara Standard Size Black - 0.27 oz/ 8 mL
Too Faced Better Than Sex Mascara $24

A reigning best seller, this mascara delivers volume and length in just one coat.

the original beautyblender® Original
Beautyblender The Original Beautyblender $20

We're not sure how we ever applied foundation without this. It leaves an even, smooth finish.

Watermelon Glow Sleeping Mask
Glow Recipe Watermelon Glow Sleeping Mask $22

Wake up with glowing, hydrated skin thanks to this facial mask.

Wave Spray 5 oz/ 148 mL
Ouai Haircare Wave Spray $26 $12

Beach waves are now a year-round thing thanks to Ouai Wave Spray.

All Natural Retinol Infused Eye Mask
KNC Beauty All Natural Retinol Infused Eye Mask $40

Filled with collagen, aloe, and hyaluronic acid, these eye masks reduce swelling and smooth your under-eyes instantly. Plus, the star shape gives them the Instagram stamp of approval.

Related Stories