Can buying a beauty product solve all your problems? Maybe not—but we know full well how powerful a brand-new lipstick (or perfume, or serum) can make us feel. With that in mind, we present to you our new Shop series—a carefully curated collection of all the buzziest beauty products to feast your eyes on, maybe lighten your wallet with, and definitely feel great about. Our market editors will be scouring the interwebs and our favorite retailers to bring you the noteworthiest new beauty gems before you see them everywhere else. So, go ahead and shop—you deserve it.
Certain beauty products appear on our Instagram feeds nearly as often as those perfectly poured lattes. Whether it’s the chic packaging or the beneficial results they deliver or, more likely than not, both, there's a reason bloggers, influencers, and cool girls can't stop talking about them. If you’ve been tempted to swipe up to buy only to end up talking yourself out of it, we’re here to help. We rounded up the viral products actually worth the hype so you can rest assured you’re not just buying into a fad. From star-shaped eye masks that de-puff and moisturize to futuristic dryers that promise to deliver the Drybar-worthy results sans round brush, scroll to shop our favorite selfie-inducing products now.
Even out texture, fine lines, and wrinkles with this all-in-one lactic acid treatment.
Let's face it: Anything Rihanna touches is destined to be Insta famous, and the same can be said of this head-turning, diamond highlighter.
A few pats of this liquid blush formula left us with naturally flushed-looking cheeks.
Chances are you've seen this dryer on celebrity hairstylist Jen Atkin's feed and for good reason. This fast-drying tool promises frizz-free hair in no time—no brush needed.
Seen atop beauty blogger vanities everywhere, this invigorating scent is our new go-to.
An ultra-rich moisturizing cream with a dewy finish that's worth every penny.
For instant refreshing and de-puffing effects, this cooling water works best when kept in the fridge.
Experience younger-looking, revived skin after a single use.
Made with Japanese nutrients and powerful botanicals, this hydrating cream delivers seriously poreless skin.
Jet-lagged skin doesn't just happen post-travel. Add this moisturizing mask to your routine to revive a dry, dull complexion.
A reigning best seller, this mascara delivers volume and length in just one coat.
We're not sure how we ever applied foundation without this. It leaves an even, smooth finish.
Wake up with glowing, hydrated skin thanks to this facial mask.
Beach waves are now a year-round thing thanks to Ouai Wave Spray.
Filled with collagen, aloe, and hyaluronic acid, these eye masks reduce swelling and smooth your under-eyes instantly. Plus, the star shape gives them the Instagram stamp of approval.
Up next: Find out why you shouldn't buy retinols from the drugstore.