Ingrid Nilsen has been a favorite for years—she launched her channel in 2008 when the now oversaturated pool was much smaller—but, now, she offers more than just makeup tutorials and perfectionistic advice. In 2015, the popular vlogger came out on her channel, and since then, her videos have become far more personal, offering up musings on wellness and thoughts on LGBT issues. Her point of view and vulnerability allows her videos to cut through the noise—to let us see behind the curtain during a time when genuine connection can feel scarce. And it's those types of relationships that can make a difference. According to statistics by ExpandedRamblings.com, YouTube overall reaches more 18- to 24-year-olds than any U.S. cable network; and as of late 2015, 91% of American internet users between the ages of 13 and 17 use YouTube. She's reaching millions of young people and showing a more realistic take on what it's like to be alive—insecurities and all.
That doesn't mean, though, she's not still a product aficionado. She researches, tests, and reviews her favorite formulas just like us—so, we're certainly interested in her favorites. In over a decade on YouTube, she's seen it all. Below, find her five top products of the moment and thorough reasons she loves each one. Watch the video to find out which products are a cut above the rest.
"[This] is one of my all-time favorite products. This is the Fresh Soy Face Cleanser. What I love about this cleanser is it's the only cleanser I have ever used that can remove my makeup and also wash my face. I love the consistency—it is a gel, and it smells like cucumber, so it's super refreshing. I like using this on my face, dry, to remove makeup. I'll put it in my hands, massage it on my face dry while I have makeup on, and it dissolves the makeup. And then, I like to jump in the shower because I shower at nighttime, and then my makeup just comes off in the shower. If I want to followup with one more cleanse, then I'll just use this again. And it's super gentle. It doesn't dry out my skin. It is just the best cleanser ever."
"I have been using this for years, and years, and years. It is one of my go-to makeup products, and because I'm someone who doesn't wear a lot of makeup on a regular basis, this tinted moisturizer is my ideal product. This is actually the revamped version of the Laura Mercier Tinted Moisturizer. If you're familiar with the classic [formula], which is, like, an iconic product, and you think, 'Oh, well, it can't get any better,' it did because there's more SPF in it. There's SPF 30 now, and there are skincare benefits built into this product. And it's buildable coverage. It looks super natural. Even if I'm trying something new, I end up reverting back to the Laura Mercier Tinted Moisturizer. It has this really light, creamy consistency. It doesn't feel greasy when you put it on your skin. I love it."
"[This] is super personal to me. This is Fresh's Sugar in the City, and this is the lip treatment I co-created with Fresh. And this is something we worked on for an entire year. I'm so happy with how it came out, and I have this color on today. This is a really beautiful, rich blackberry color. And what I've always loved about the Fresh Sugar Lip Treatments is that they are really hydrating, and you can get a little bit of color out of them, so they can go super sheer, or you can build it up and get something that's more of a statement lip."
"This is the CoverGirl Plumpify Mascara, and this is another one of those products where, you know, I may try other mascaras, but I always come back to CoverGirl Plumpify. And I've literally been using it since this launched, probably several years ago, and I love it because I have lashes that don't like to hold a curl. It's a waterproof formula, and it holds a curl really, really well. I love the brush. It has this swirly bristle pattern on it, and I feel like it catches all my lashes. I just really love this mascara because it's something I can grab at the drugstore, and I know it's going to work every single time."
So if you want to know what I smell like, for whatever reason, I brought my perfume. This is Jo Malone Peony & Blush Suede, and this is what I have on today all over me. I am absolutely obsessed with this fragrance. This is, like, my scent, and I've worn it for so long now that everyone that I know associates this scent with me. It is a very light, floral scent. It's very fresh, and it lasts throughout the day."