Skinfluencers are the new influencers. In short: they are obsessed with all things skin. They are the ones on your IG Stories talking animatedly about ingredients, sharing selfie videos on treatment tables, and showing off their gloriously glowing complexions in the grid. They're obsessed with all things skincare and are happy to share their glow-giving secrets with their followers.
With that in mind, I called on nine of my favorite skinfluencers to ask them the difficult question: if they had to strip it all back to just one thing that they credit with giving their skin life and making it the envy of thousands, what would it be? Keep scrolling for their answers.
Skin type: Generally normal, but sensitive and rosacea-prone
Hannah is a scientist and self-confessed "sunscreen queen" based in Melbourne, Australia. She is always trying new products and sharing her favorites—plus, we're obsessed with the makeup collages on her feed.
Hannah's #1 Skin Tip: Use Gentler Cleansers
"The number one thing that truly changed my skin was using gentle and fragrance-free cleansers. The same rules apply to most serums as well; [I used ones] with no essential oils.
"When I made the change, I stopped feeling sensitivity so often, and a lot of redness and acne cleared up within a few months from August to November last year. It makes sense to me, because acne is an inflammatory condition and I had removed a source of potential irritation! It’s particularly important for cleansers because the surfactants in a cleanser are designed to penetrate skin and get the dirt out, but this means they can penetrate and get the irritation in, too.
"I think for thicker products that don’t penetrate deeply, a small amount is okay (it depends what’s in it though). If you're dealing with rosacea or sensitivity, not using essential oils is definitely worth a try in my experience. It seems simple, but it’s quite hard to find this kind of product. My favoorites are the cleansing milk from Buly 1803 and the cleansing balm from Deviant Skincare. You can’t go wrong with either!"
Skin type: Oily-combination, acne-prone, skin
Michelle is a beauty scientist who loves to talk molecules, bust skincare myths and review products. She is a fountain of knowledge and a total must-follow for anyone interested in skincare on a deeper level.
Michelle's #1 Tip: Oily Skin Needs Hydration, Too
"The thing that changed my complexion was realising that my skin needed moisturizer even though it was oily. I started using humectant moisturizers and this stopped my skin from being dehydrated. Instead, it became plump and soft and smooth.The change happened overnight, but it peaked after about three days."
Michelle has written extensively about humectants in her blog post here. She recommends glycerin, hyaluronic acid, and aloe vera, among other humectant ingredients to look out for. Shop one of Michelle's approved humectant products below.
Skin type: On the dry side with a propensity to break out around the jawline
Elle's skin is quite possibly the most glowing on the gram. Her aesthetic is super pink, yet uber cool. She shares enviable shelfies, empties, monthly product faves and low-key makeup tutorials (because who needs tons of cover-up when your skin is that good?).
Elle's #1 Skin Tip: Use Chemical Exfoliants
"An ingredient that has really helped with the brightness and luminosity of my complexion has been chemical exfoliants. Glycolic acid, in particular, has given my skin a level of radiance I could never achieve with mechanical scrubbing. Unlike retinol, which I use as more of a long term investment for my skin, acids start to take effect on my skin pretty much overnight when I’m in need of a pep up!
"Allies of Skin Bright Future Sleeping Facial is my fail-safe 'glow getter' for when I want to look particularly radiant for the next day." (Ed note: it's also a favorite of Byrdie's editorial director, Faith.)
Skin type: Oily and acne-prone
Felicia Benson Walker is a renowned beauty and lifestyle blogger and editor-in-chief of website This That Beauty. She's a skincare expert (her complexion is glowy perfection) and has appeared on The Today Show, as well as being featured in The New York Times, WWD and more.
Felicia's #1 Tip: Don't Forget SPF
"Wear sunscreen! I started using daily sunscreen around age 20 and it’s made a huge difference in my skin. Sunscreen helps to prevent hyperpigmentation, providing a protected barrier between my skin and the sun. This is crucial because my skin is prone to dark spots. I typically use a sunscreen with SPF 25 to 30. This keeps my skin clear, bright and glowy!"
Felicia recommends Olay Regenerist Whip SPF 25. Shop it below.
Skin type: Normal/sun-damaged
Nadine has decades of experience working in beauty. Having been beauty director at Hello magazine in the UK, she is now a YouTuber and influencer with the tagline "NoFaceTune, NoFilters". Nadine's skin is incredible and there is simply nothing this woman does not know about beauty. Follow her on Instagram and YouTube and take notes.
Nadine's #1 Tip: Consider In-Office Treatments
"IPL is without a doubt the best laser/clinical treatment I have had. I was introduced to it for hair removal (which worked wonders on my ingrown bikini line) and then for sun damage and pigmentation.
"One 30-minute, mildly painful series of zaps, and the sun damage turns to the color of splattered mud. Then, a week to ten days later, it falls away to leave clear skin. It is a game-changer and despite being a relatively old-school treatment, it has yet to been beat for pigmentation (all but melasma —that needs extra care). I highly recommended it."
Skin type: Oily/combination skin, with a few dry patches.
Lesley is founder of the blog Fresh Lengths and is also an ASOS Insider. She has two Instagram accounts with a combined following of over 150,000. She shares beauty and style inspiration, that balances being aspirational and yet totally relatable. From her glowing skin, incredible hair and bold, yet wearable makeup choices she is a must-follow.
Lesley's #1 Skin Tip:
"I was having a lot of random breakouts, which stemmed from a chemical peel I had last summer. I’m not sure why but ever since my skin wasn’t the same but esthetician Renée Lapino said she could fix it and she really did!
I had a resurfacing treatment which consists of a few parts (Renée tailors it to her clients’ needs). I had extractions, nano fractional radiofrequency, then a mild peel, sheet mask and LED light therapy to finish. It’s a lot in one session but doesn’t take too long and it tackles everything at once. I’ve now had the treatment twice and it’s massively improved my skin texture and tone.
After the treatment, my skin was quite pink and you could see a little texture on the surface from where my skin was treated with the nano fractional radiofrequency. The redness went away by the next day but the texture took a bit longer to subside, maybe 3-4 days. After my skin looked fresh, like it was new again - that’s the only way I can describe it! The skin continues to regenerate 30 days after the treatment so I found that if I got any spots they’d go away much quicker and with virtually no scarring (whereas before I always used to have issues with dark pigmentation being left after getting any spots). If you're ever in London, I definitely recommend you visit Renée!"
Skin type: Combination, sometimes dehydrated
Ali is a Sydney-based skinfluencer with impeccable taste in products, an obsession with ingredients and the kind of glowing skin we all want to wake up with. Space NK called her a "Instagram rising star".
Ali's #1 Skin Tip: Exfoliate, Exfoliate, Exfoliate
"Other than always taking my makeup off and keeping on top of my skincare routine day and night, the one thing I do where I notice immediate results is exfoliating. The specific product that delivers the immediate effect I'm after is the Juice Beauty Green Apple Peel Full Strength Exfoliating Mask. Definitely patch test this one (there's also a sensitive skin version), as it's not for the faint-hearted. Once your skin adjusts, there's nothing else like it!
"It leaves my skin absolutely glowing as it's packed full of AHAs and BHAs, as well as Vitamin a, c and e. I use it every fortnight, or when my skin needs a pick me up. Follow up with hydration and always use sunscreen!"
Samio is a Manchester-based lifestyle blogger and content creative with impeccable skin. Whether she is going makeup-free or rocking a statement lip her complexion glows! So, whatever skincare products or advice she shares, we lap it up. We'd also quite like her entire wardrobe too, FYI.
Samio's #1 Tip: Sauna and Polish
"For me, the best thing to improve my complexion has been a combination of using a face sauna followed by Pixi Peel & Polish. It's something I've done for years now.
The face sauna helps to sweat out direct and blackheads while also infusing moisture into the skin. Then, the Peel & Polish contains lactic acid, which helps to exfoliate my skin and leave it looking fresher and brighter straight away."
Skin type: Combination, sensitive and prone to breakouts
Emma has impeccable taste in all things beauty and style. Every Sunday, she shares a Sunday School on Instagram Stories where she talks about a different skin-related subject. Her knowledge is vast and she is definitely one to follow, if you don't already.
Emma's #1 Tip: Microneedling
"Microneedling at Pfeffer Sal, a clinic in London, changed my skin. I noticed such a huge improvement on my acne scars and pigmentation I've had on my cheeks for years. It also improved the overall texture of my skin.
"I've had three rounds of this now but even after the first session, I saw an immediate improvement. There is a little downtime (around four days after medical microneedling, which is 1.5mm rather than the no downtime, at-home 0.5mm depth) but you'll see your skin change drastically, as all the collagen is being produced in the days after."
New to microneedling and want to try it at home? We love the Stacked Skincare Micro Roller that's just 0.2mm. Plus, here's how one editor used micro-needling to get rid of her under-eye bags.