Are you shopping at iHerb yet? We weren't until recently, and good goddess, we're hooked: If you're into affordable natural beauty, this site will be like heaven for you. iHerb is basically Amazon meets the Whole Foods beauty section. The online retailer offers over 30,000 products, from makeup and haircare to skincare, supplements, and other beauty and wellness goodies from over 1200 organic and nontoxic brands like EcoTools, Now Foods, and Thayers, plus some other cool natural lines you might not have heard of. But the coolest part is that iHerb offers impossibly good deals on all its products, so a face serum you might buy for $30 at a health-food store might only be $18 at iHerb. Order over $20 worth of goods (which is easy to do, let me tell you), and two-day shipping anywhere in the continental U.S. is free. As we said, iHerb is a natural beauty guru's paradise.
Talking about all the incredible items iHerb has to offer would fill a novel, so for now, we'll just start with skincare. We combed its skin department to find 15 products (from serums to cleansers) that you should know about—and they're all under $30. Keep scrolling for an introduction to iHerb's skincare section. We dare you not to buy something.
This vegan and cruelty-free serum diminishes the look of fine lines, acne, and discoloration thanks to a potent formula packed with natural antioxidants, sodium hyaluronate, and Hydroxypinacolone Retinoate (HPR), a cool bioavailable form of vitamin A. "It worked wonders from the first days of use," one iHerb reviewer says, "pores tightened and redness ameliorated."
One of iHerb's best-selling products is this skin-balancing facial soap, which has earned over 15,000 positive reviews with its aloe vera, oat, vitamin E, shea butter, and cocoa pod ash–rich formula. iHerb reviewers agree that the product works quickly to detox clogged skin, leaving it radiant and breakout-free.
iHerb even has an impressive K-beauty section. This 50% sodium hyaluronate concentration serum is a favorite among consumers looking to deeply hydrate their skin. "It gave me plumped, youthful and beautiful skin as if I had fillers," one reviewer wrote. "I am in love with this product, I have ordered it again and I’ll keep on ordering it."
This travel-friendly, radiance-boosting charcoal kit comes with three steps—a cleanser, an essence, and a mask—for a mini at-home facial experience. "My face definitely became brighter right after use," said one reviewer. "Will order again for sure."
Many of the market's most effective cleansing wipes are laden with harsh chemicals and aren't vegan or cruelty-free. This one, however, made with witch hazel and pure Australian tea tree oil for oily skin, removes grime with the best of 'em while doing something nice for the planet. Dessert Essence is a Certified B Corporation and Leaping Bunny–certified). "My skin is oily/combo and very sensitive to breakouts around my T-zone," one reviewer writes. "Using this every morning and night seems to have slowed down breakouts and significantly sped up the clearing of existing spots."
Elizavecca is another iconic K-beauty brand, and you might recognize its adorable packaging from its Milky Piggy Carbonated Bubble Clay Mask, which is a best-seller on Amazon. But no retailer has an Elizavecca selection like iHerb. We're particularly intrigued by this gentle, fruit-derived BHA and AHA toner.
Vegan and 99% natural, this gentle but luxurious moisturizer uses a special ingredient called alpine rose stem cells to soothe and hydrate sensitive skin, while pomegranate brightens skin tone and hyaluronic acid and aloe vera protect the skin's moisture barrier. It smells subtly of roses but doesn't cause redness or breakouts. "I apply it daily right after my toner and my face is super smooth and moisturized throughout the day," one reviewer wrote. "My make up glides on easily as well. And it being cruelty-free and vegan is a total bonus."
At $4, this facial scrub is something you might find at the drugstore if drugstores only sold niche, high-quality, natural products. Often bought by the same iHerb customers who love the black soap at the top of this list, the product uses walnut shell powder to deeply clean clogged pores, while hydrating glycerin keeps the skin's moisture balance in check.
Derma E is low-key an incredible, derma-approved, natural drugstore brand, and iHerb sells a ton of it. This high-rated eye cream is a hit among customers, who love its 100% vegan, cruelty-free, and nontoxic formula; low price; and effective ingredient list including hyaluronic acid, green tea, and vitamins A, C, and E.
More K-beauty goodness: These nourishing under-eye patches are loaded with 24-karat gold, ginseng, collagen, and rose water to hydrate the delicate eye area. Readers call them "very refreshing" as well as "moisturizing and cooling," especially if you keep them in the fridge.
Argan oil deserves a spot in any natural-skincare lover's arsenal, and this one by Acure is a trustworthy buy. For $10, you get an ounce of 100% pure USDA organic, vitamin E–rich argan oil to use on your hair, face, neck, cuticles, dry heels, and more. It's a classic miracle-working product.
High-quality vitamin C serums can run you $80 or more, but this two-pack costs just $28. Users love that the brightening formula, which has over 1500 positive reviews, contains not just vitamin C but also ferulic acid, hyaluronic acid, and sea buckthorn oil, which protect against environmental aggressors while hydrating and protecting the skin.
This gentle 99.3% natural cleanser is perfect for those with sensitive, acne-prone skin. Hemp and olive oils, pure black soap, and organic fair-trade shea butter offer mild exfoliation and moisture all at once.
CosRx's acne patches are beloved by over 1400 iHerb users for a reason. The spot-treatment patches, which come in a variety of sizes, use cellulose gum to clear spots overnight. One reviewer explains, "I apply a patch of appropriate size onto the pimple on cleansed skin before sleeping. When I wakeup, it's white-ish and ready to be removed. Your skin will be smooth where the pimple was."
Next up: Shop 15 more natural beauty products Byrdie editors love.