When cushion products first came to the fore, I can't deny, I was well and truly sucked into the vortex of their hype. I, like so many others, found myself blinded by their cool Korean heritage, techy feel and Instagram potential.
By and large, the format delivered the dream I bought into: Cushion foundations allowed me to apply just enough lightweight product to make for a more uniform complexion without feeling caked in makeup. Cushion blushers (Lancôme Blush Subtil Cushion Blusher, £27—I'm looking at you) give that kind of ethereal watercolour-esque flush you'll remember from BBC reimaginings of Jane Austen novels. While these cushion makeup items did what I wanted them to do, they didn't exactly rock my world. And as that's exactly the criteria a product has to fulfill to earn a spot in my makeup bag, they soon found themselves relegated to the backbench that is my Muji storage full of second-rate products.
But then, Iconic London's Sculpt and Boost Eyebrow Cushion (£27) landed on my desk and it did stuff to my brows I didn't know was possible. Keep scrolling to find out why I'm putting this eyebrow product into permanent rotation.
So like all other cushion products, the palette holds a lightweight formula beneath a layer of sponge. In this case, the formula is a silky, almost watery, brow paint, which cleverly comes in two different tones in each palette (there are three shade variations altogether). The mini extendable brush is well thought-out too: At one end is a trusty spoolie and at the other, a firm brush so fine, it mimics a brow hair with every swipe.
Unlike the waxy pencils and chalky powders I've come to accept (although never truly love), this thin paint creates completely authentic-looking brows without you really having to do much at all, and that's what we all want, right? Simply, you use the darker tone at the thicker end of the brow to fill in any major gaps, and the lighter tone is great at building out a sparse brow end. A quick fluff with the spoolie and brows don't look drawn on at all.
It takes a little more precision than a brow mascara—although I maintain those are best for those of us blessed with full brows, anyway—but the cushion means that only a teeny tiny bit of the formula loads the brush, so mistakes are minimised. Plus, the thinness of the lightweight texture means the pigments dry onto the skin in an instant and never, ever smudge. I mean, I'd even go as far as to say this is like microblading in a brow product—that's how good it is at drawing on softly realistic, full, boyish brows.
Consider your world rocked.
Iconic London's Brow Cushion isn't the only product to have taken my fancy recently: Up next find out about the gentle retinol product that has changed the face of my skin (literally).