How to Apply "Hygge" to Your Beauty Routine


Matteo Montanari for WSJ Magazine

Even if your finger only grazes the pulse of the wellness scene, chances are you've seen an odd-looking word making the rounds on your social media feeds in recent weeks. It seems that health-minded individuals—particularly those with Pinterest accounts—can't get enough of "hygge," a Scandinavian approach to self-care that puts an emphasis on creating a cozy environment during the winter months. Truly, Meik Wiking's The Little Book of Hygge ($12) is already poised to be next year's The Life-Changing Magic of Tidying Up ($10).

Hygge, a Danish term, is really about ambiance: surrounding yourself with good people and an atmosphere that makes you happy, all the better to foster warm energy during the chilliest days of the year. But even those of us in sunny Los Angeles can learn from this art of coziness, which really stems from the overarching theme of personalized self-care. And while hygge is less about material things and more about general experience and energy, there are definitely a few specific ways that you might apply this philosophy to your existing beauty and wellness routine.

Keep scrolling to see how you can apply hygge to your beauty regimen.