How to Shop at Sephora (and Save Money) Like a Sephora VP



The beauty industry can feel like the Wild West—each new product more confusing than the last. How do we know if what we’re purchasing is right for us? Well, it turns out that a lot of us are making mistakes that we didn’t even know existed. 

I spoke with Artemis Patrick, the senior vice president of merchandising at Sephora, about the most common blunders that happen during the process of deciding on a beauty regimen—as well as the ways to make sure you never make the same mistake twice.

Keep scrolling to find out what you’ve been doing wrong all along.