How to Go Platinum Blond for Summer (Without Frying Your Hair)



Summer is just around the corner, which for many beauty enthusiasts means lightening up their locks. Sun-kissed highlights and ombré looks have dominated in years past, but this season appears to call for a more dramatic color play. Last month, Taylor Swift took advice from Vogue editor in chief Anna Wintour, opting for bleach-blond strands on the magazine’s May cover. More recently, Suki Waterhouse debuted a platinum mane via Instagram. So naturally, we’re now wondering whether or not to take the plunge ourselves. There’s nothing like an edgy refresh for a new season. But before making any big decisions, we wanted to consult an expert, so we reached out to Denis De Souza, co-owner of Mare Salon in West Hollywood.

Below, De Souza fills us in on everything we need to know about going platinum, from the products we should use post-transformation to how we can avoid damaging our strands.