Heads-Up: You're Accidentally Starving Your Hair

Updated 05/30/19
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Urban Outfitters

I’m happy to say that at this point in my life, I avoid styling products and heat tools at all costs. I like to think I take the French-girl approach to hair, opting for effortless bedhead chic rather than sleek straight strands or polished curls. My flatiron, hair spray, and their uncanny ability to turn my hair into a brittle bird’s nest are things of the past. I combat frizz and straw-like texture with coconut oil and hair masks, and I must admit this low-maintenance approach to hair made me feel pretty proud of myself.

It wasn’t until I decided to make a spontaneous salon visit a few weeks ago (oh, that fateful day) that a wise stylist told me that despite my efforts, I had actually been starving my hair all along. She taught me that healthy hair requires two things—moisture and protein—and that hair treatments are not one-size-fits-all. Some provide moisture exclusively while others offer protein, and knowing which your hair needs is the difference between lifeless and vivacious locks. Keep reading to learn the difference between protein and moisture, as well as how to tell what your hair needs!

Moisture vs. Protein: The Science

The difference between protein and moisture starts at the atomic level. Each strand of hair is held together by something called disulfide bonds. Proteins reinforce these bonds, making hair stronger and less likely to break. On the other hand, moisture hydrates these bonds, which contributes to the overall look and feel of your hair. According to celebrity colorist Matt Rez, “The protein bonds are what keeps the hair shaft together and strong. Without it, your hair will break or snap. Moisture is hydration and what keeps the hair soft.

Put the two together, and we have healthy hair!”

Think of it this way: If the mere act of brushing your hair causes snapped strands and fallout, you need a protein treatment. If breakage isn’t your issue, but the feel of your strands is dry and wiry, you’re most likely lacking moisture.

How to Tell What Your Hair Needs

Thankfully, it's easy to figure out which treatment your hair needs. Rez recommends performing a simple at-home test: “When the hair is wet, pull a strand,” he says. “If it stretches and then snaps, it’s most likely porous, meaning it is dehydrated! That is a moisture issue. If the hair doesn’t stretch and immediately snaps, you need protein to rebuild its structure from within.”

After finding out that pulling on a piece of my wet hair could potentially end my years-long hair woes, I immediately ran for the nearest sink. Much to my surprise, when I pulled on a strand, it stretched and stretched and stretched. It took real effort to actually snap the strand. So that’s why my beloved hair masks weren’t transforming my locks like they used to. All along, I’d been giving my hair protein when it needed moisture. Right then and there, I promised my thirsty hair that I would pick up a mask or treatment after work.

Rez, to my delight, had some suggestions. He applauds Shu Uemura’s Moisture Velvet line (No Longer Available) for its intense hydrating capabilities. If protein is what you need, he recommends the brand’s Ultimate Remedy line. However, if your breakage is quite severe, turn to haircare heavyweight Olaplex. “It’s genius,” says Rez. “It rebuilds the disulfide bonds that are the primary structure of the protein.”

Pro tip: If you bleach or lighten your hair, you likely can benefit from an Olaplex treatment anyway, as lightening hair involves breaking disulfide bonds.

Recommended Products and Treatments

I love product recommendations, but I was also curious about DIY remedies: Was my coconut oil habit treating protein or moisture loss? Surprisingly, Rez says a little bit of both. “Coconut oil and other virgin natural oils like grape-seed oil have healing properties, and they can help hair feel softer and sometimes stronger depending on the severity of damage or dehydration,” Rez says. Evidently, coconut oil is one of the only oils that can help repair protein loss, as well (here is where I did a little happy dance, learning my coconut oil obsession wasn’t without merit).

Be cautious, though. Rez says the efficacy of DIY treatments is limited. “Honestly, I am not big on the DIY for protein issues,” he says. “At-home products do not have the power to penetrate the cuticle and help rebuild the hair from within. People ask about egg yolk–based DIY masks, and sure, they might help a bit, but honestly, intense in-salon treatments and certain store-bought products can speed up the recovery, versus months of at-home remedies.”

Check out some of Byrdie HQ's favorite hair treatments and learn the truth about Olaplex, according to industry experts!

Heads-Up: You're Accidentally Starving Your Hair
Living Proof Restore Mask Treatment $43
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Heads-Up: You're Accidentally Starving Your Hair
Briogeo Don’t Despair, Repair! Deep Conditioning Mask $36
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olaplex-no3
Olaplex No3 $28
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