How to Master Off-Duty Beauty like Kendall, Gigi, Alexa, and More

There are certain women we associate with more-is-more makeup—Kim Kardashian, and Jennifer Lopez, to name a couple. While they’re walking examples of killer contouring, faux lashes, and loads of liner, it’s a lot of effort to look like that on a daily basis.

At the opposite end of the spectrum are those who fall squarely into the off-duty beauty camp (including Kim’s own sister, Kendall Jenner), inspiring us all to embrace the effortless look. Though these ladies also look incredible when done-up, they’ve mastered what it means to look flawless with minimal effort—and now you can too.

We studied the ultimate off-duty beauties—Gigi Hadid, Alexa Chung, Kendall Jenner, and Kate Bosworth—for their no-fuss formula, and broke it down so you can look like an off-duty It girl in no time. Keep scrolling for the secrets to their look!