The 5 Rules of Hair Masking


Stocksy / Design by Zackary Angeline


Whether you color your hair, style it with heating tools on the regular, or just appreciate the benefits of staying on top of your hair health, hair masks are the easiest way to nourish locks at home. But have you ever applied a hair mask and seen no results? Or worse, wound up with weighed-down, overly conditioned hair that looks almost greasy? It happens to everyone, even me —a regular masker and beauty editor. So we decided to put together a must-know list of hair-masking best practices. Keep scrolling to see five editor-approved masking tips and shop some of the formulas we love.

When to Mask Up
Brazilian Bond Build3r Instant Restore & Protect Reconstructor $36.00

Color-treated hair needs a little more TLC. Carve out time every week or every other week to repair processed hair.

Read Before You Mask
David Mallett Mask No. 1: L’Hydration $75.00 $53.00

All masks are not the same. Be sure to read instructions and ingredients so you know what you’re getting yourself into and what results you can expect. Shop formula by hair type: blonde hair, curly hair, dry hair, etc., and by process time (they can take anywhere from 10 minutes to overnight). Find one that makes the most sense for you. 

Always Apply on Clean Hair
Oribe Signature Moisture Masque $65.00

It seems strange to abandon the natural conditioning oils our hair has built up before applying a mask, but that’s just what you should do. Masking unwashed hair can result in the weighed-down, wet look that’s not cute and not likely the goal.

Shea Butter Intense Mask
Fekkai Shea Butter Intense Mask $36.00

Always apply hair masks (and conditioners) to the ends of your hair, avoiding the roots. You'll avoid that weighed-down look and need to use less dry shampoo in the days that follow. Plus, hair at the roots is younger. The idea is that since it has been through less trauma, it requires less repair.

Coverage Is Key
Leonor Greyl Concentré Énergétique Hair Treatment Mask $45.00

Applying a hair mask by hand is great, but it doesn’t always reach every strand. Try combing through with your fingers or an actual comb, especially if you have thick or curly hair. 

Not into spending a fortune on luxury haircare? Adriana Lima’s hairstylist spilled his DIY hair mask recipe you can create at home.

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