You may not even know the official term for it, but a cowlick is that annoying, frustrating, stubborn part of your hair that grows in a different direction than the rest, and thus, bugs the heck out of you. Sound familiar? And, if you're like us, you often grapple with the most effective way to pacify said cowlick trying everything from gel to water to hair spray. All, of course, to no avail.
But here's what makes cowlicks so tricky; often located at the front of the hair, the crown, or the back, strands refuse to lay flat and poke out in a way that makes them hard to ignore but also in a way that makes styling the rest of your tricky as well. Luckily for us, however, we decided to ask a professional—aka Bobby Eliot—what to do once and for all. And interestingly enough, all it takes is one simple styling trick. Keep reading to find out how to get rid of a cowlick once and for all. Or at least until the day is done.
Meet the Expert
Bobby Eliot is a celebrity hairstylist. His clients include Behati Prinsloo, Karen Gillan, and Maya Rudolph.
Brush and Blow-Dry Strategically
According to Eliot, the key to getting rid of a cowlick is in focusing on the root of your hair as you blow-dry and employing a strategic "wrap" technique. "Using a flat brush [read: the exact one you can shop below], you'll want to wrap the brush over the cowlick back and forth in every direction (left, right, up, and down) with the blow-dryer following your brush," he says. "This will allow for root lift and will make your cowlick a lot more manageable."
Make sure to keep your hairdryer heat on low so you don't burn your scalp!
Next, Eliot suggests finishing off your blowout by aiming your dryer in the direction you want the hair to lay, then securing it in place with a bobby pin until it cools. Make sure to pin about halfway down from your root to keep your volume. Voilà!
Avoid creasing your hair by using a no-dent clip to keep your hair pin straight.
(Maybe) Add Some Pomade
Although the above two steps should have you covered (and your cowlick nice and flat), one last hit of pomade can be your best ally if it bounces back with a vengeance. (The pomade can add a little reinforcement so the hairs remain smooth and in place.) Don't use too much, though, or your hair could end up becoming weighed down and crunchy-looking.
Get the Right Products
Keep scrolling for all of the must-have products to have in your arsenal if you're trying to get rid of a cowlick.
Ultra-affordable, this is the exact flat brush Eliot recommends if you're wondering how to get rid of a cowlick. (We're adding it to our Amazon shopping cart as we speak.) Its narrow shape allows you to brush out cowlicks even in the most stubborn of areas.
For a little hint of sparkle mid-style, we love having these bobby pins on hand at all times right beside our go-to brush and styling tools. If your cowlick is really fighting you, these are perfect for pinning it down and adding a little bling to your hair.
For a matte, stick-free pomade that gets the job done with the least amount of fuss, we recommend this pick from Bumble and Bumble to soothe an extra finicky cowlick.
This post was originally published at an earlier date and has since been updated by Erin Jahns.