Even as editors, we have our fair share of mishaps with makeup, and we know you can relate. So we turned to Facebook to ask you about your biggest complaints when it comes to one of the trickiest parts of perfecting your look—foundation. And we’ve got answers. In our new series, Under Cover, we asked makeup artist Aliana Moss to answer your most pressing concerns (plus give us the inside scoop on beautyblender’s new foundation launch).
Getting our makeup to stay put (through crying, sweating, dancing—anything, really) can feel like an uphill battle that frankly isn’t worth fighting. Does foundation even deserve its name if it can't stand up to sticky weather, extreme rain, or even just a long day? Once it’s on, it should stay on—not turn into a slip ’n’ slide.
“It’s all about understanding your skin type,” explains makeup artist Aliana Moss. “If you don’t know how to prep your skin accordingly, no matter what your foundation will look patchy.” It’s as easy as that. Well, sort of—in our third and final installment of Under Cover, Moss is breaking down the steps to get your foundation to last, and Byrdie assistant editor Erin Jahns is putting the tips to the test.
If you don’t put the prep work in, don’t expect to get lasting results. Foundation applied to dirty skin obviously won’t sit as well as foundation applied to cleansed, moisturized skin. Just wash, tone, and moisturize your skin before diving in. (Keep your lighter moisturizers on hand for the day and your heavier ones for night—heavier formulas are richer and take longer to absorb into skin.)
Once your skin is clean and moisturized, you can start on the application. There are a few ways to dispense the product. The simplest is to apply it directly to your face or on your sponge. Beautyblender BOUNCE™ Liquid Whip Foundation ($40) makes it even easier, though. The bottle has a unique well design that allows you to dispense the formula, mix it directly on the bottle, and then apply—just like a makeup artist.
Aside from prepping skin, the secret to getting your foundation to last lies in the way you apply it. For instance, BOUNCE™ is a whipped formula, so while its lightweight, it can also be built up to provide fuller coverage. For a lighter finish, bounce and blend the formula out a bit with a sponge. For more coverage, bounce less. Keep the sponge design in mind, too—the rounder sides should be used on larger parts of your face, while the tip can be used on smaller areas (like around the nose).
'Baking' [your foundation] is totally optional—most people won’t need to do it, explains Moss. However, anyone who has discoloration or rosacea will find it provides more coverage. To bake your makeup, dip your sponge into translucent powder and lightly press it into skin over any discolored areas. Let it sit on your skin for 30 seconds, then dust the remaining powder away. Think of it as your makeup's insurance policy.
Once you’re done, you’re done—you won't even need setting spray. BOUNCE™ Liquid Whip Foundation was created to last—and it does. As long as you do the steps above, you’ll be able to get through anything—even when dancing and sweating the night away at a concert. (We may or may not have tested that out.) Top off your look with anything you like. Here, Moss played up the eyes with a pinky-red eye shadow and added a pop of color to the cheeks.
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Photographer: Aaron Feaver
Hair: Traci Barrett
Makeup: Aliana Moss