The jury's still out on whether blondes really have more fun. But one thing is for sure: blondes definitely spend more time on hair maintenance. And that doubly applies to platinum blonde beauties. Even Kim Kardashian couldn't keep up with it for than a couple weeks. It's work, and if you don't put the work in, your hair can seriously suffer. Scroll through to learn how to keep your platinum blonde locks in the best shape possible!
All of these tactics are meant to keep platinum blonde strands from drying out. But the fact is for a bright blonde that just happens sooner. Regular trims are a necessity. And when it comes time to touch up your color, be sure to only color the regrowth. Avoid bleaching already-bleached hair as much as possible.
How do you care for your blonde tresses?