How to Apply Foundation Like the Makeup Artist You Aren't

Even as editors, we have our fair share of mishaps with makeup, and we know you can relate. So we turned to Facebook to ask you about your biggest complaints when it comes to one of the trickiest parts of perfecting your look—foundation. And we’ve got answers. In our new series, Under Cover, we asked makeup artist Aliana Moss to answer your most pressing concerns (plus give us the inside scoop on beautyblender’s new foundation launch).

Foundation application

Products: BOUNCE™ Liquid Whip Foundation ($40), The Original Beautyblender® ($20)

Ultimately, foundation is supposed to make you look like a glowing (yet completely natural and untouched) goddess. But in reality? Not so much. The application process has confounded even the most ardent beauty lovers among us; we can personally attest that it’s all too easy to end up looking like you’re wearing pounds of caked-on makeup. Which sparked an idea in makeup artist Rea Ann Silva: “My main goal in launching beautyblender was to demystify the art of makeup. All the products I’ve created have a real ease of use to them, which leads to a quicker, easier, more foolproof regimen.”

And that’s the honest truth. Where would any of us be without the cult-favorite egg-shaped sponge? And now there's a new sure-to-be-cult-classic on our radar with the brand's recently launched BOUNCE™ Liquid Whip Foundation. In our first installment of Under Cover, makeup artist Aliana Moss shows us how to apply foundation for a true no-makeup makeup look. And to help us out, Byrdie assistant editor Erin Jahns demonstrates all the right ways to get an enviable glow, along with insider tips and ways to get flawless coverage (every single time).

beautyblender foundation application

First things first: Wet your beautyblender sponge until it expands—it’ll reduce the amount of product that gets absorbed so you can assure you're not wasting any precious makeup. Be sure to wring out any excess water, because too much can make your makeup streaky. If you’re worried about going overboard, Moss says to use a spray bottle to spritz the sponge until it expands and is damp to the touch.

Next, apply one pump of the Bounce Foundation to the sponge (it's a whipped formula, so you don't need much to cover your face). And, because the formula is infused with hydrating hyaluronic acid, it boosts moisture and plumps the skin, while white birch extract soothes and brightens. Those ingredients alone will give you a smooth canvas, but Moss also says you can tailor your application to your coverage preference.

The less coverage you want, the more bouncing you should do to sheer it out. It's also worth noting that Bounce is a full coverage formula and buildable, so however much you decide to use, it hides all of your problem areas. 


flawless foundation application

There’s no right way to finish your look. Top it off with as little or as much product as you want. Here, Moss filled in Erin’s brows, added some mascara, dabbed on blush, and swiped on a natural lip. Easy enough, right? Now that you've mastered the application process, be sure to check back for the next installment of Under Cover, where we'll show you how to pick your perfect (shade) match. 

Shop the Goods:

beautyblender The Original Beautyblender® $20
beautyblender BOUNCE™ Liquid Whip Foundation $40

Photographer: Aaron Feaver

Hair: Traci Barrett

Makeup: Aliana Moss

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