How to Apply Eye Cream to Make It More Effective (It's a Thing)

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By now we all know to use eye cream, gels, or oils to curb the effects of the environment and natural aging, but there’s still a significant debate out there about how exactly we should be applying these formulas to ensure they're most effective. We chatted with Jessica Weiser, MD, a board-certified dermatologist at the New York Dermatology Group and fellow of the American Academy of Dermatology, the American Society for Dermatologic Surgery, and the American Society of Laser Medicine and Surgery, to find out her take on proper application.

According to Weiser, “Eye cream should be applied by gently tapping the cream onto the lower eyelid skin starting at the inner corner and moving outward around the crow's feet.” Be sure to avoid the upper eyelid. Weiser warns that rubbing or squeezing the skin can have unsightly permanent effects like stretching, distortion, and other visual damage. No thank you. 

Camille Obadia, the French founder of the celebrity spa Beaute Oblige in New York City and creator of the anti-aging skincare line Camille Obadia, supported Weiser’s sentiments, advising, “Always apply eye cream around the eye area by gently tapping with the tip of your finger but avoiding the upper eyelid.”

Obadia also warns her clients that timing is key when trying to look more awake, offering, “It’s best to use eye cream first thing in the morning and under your makeup to resolve eye puffiness.”

As beauty editors, we love to double down and use a super-hydrating formula at night that takes longer to absorb while sticking to a cooling gel formula in the morning.

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Click here to see the eye creams dermatologists actually use on themselves. 

This story was published at an earlier date and has since been updated.