The Truth About Olaplex: Colorists Get Real About the Industry's Top Treatment

Chances are, if you’ve ever highlighted or permed your hair (aka, exposed your strands to some major damage), you've heard of Olaplex. And if you haven't, we're here to spread the news. Olaplex belongs to the rare elite of buzzy beauty products that actually live up to their miraculous claims. It's the product to which Kylie Jenner has credited her ability to go from raven to platinum overnight. It's what allowed Julianne Hough to literally transform her natural hair texture from straight to wavy. The best hair professionals in the world all swear by Olaplex, because it works like nothing else to strengthen hair from the inside out. This allows impossible transformations to take place without damaging the hair irreparably.

We've already answered the question of whether or not Olaplex works: It does. But exactly how does Olaplex work? To find out the science, we got in touch with three experts who know it best: a top colorist, a hair extensions artist, and an educator from the brand. Keep reading to learn how Olaplex really works!