Jessica Alba's billion-dollar eco-friendly brainchild, The Honest Company, will be launching Honest Beauty this fall, Alba announced via her Instagram page yesterday. Right now, her mega-successful socially conscious company mostly makes mom-friendly nontoxic products, from diapers to baby bath items, as well as household cleaning staples like laundry detergent and dish soap. The brand has a cult following among the more natural-minded, and we are super-excited to see what it does in the beauty realm. The news came with an image of Alba in the middle of a diverse crew of models, so we have a feeling the company will be catering to a wide range of beauty concerns, which is definitely exciting.
Are you as thrilled about this news as we are? What would you like to see from Honest Beauty? Tell us below, and shop the current Honest Company selection here.