Exclusive: The New H&M Beauty Campaign Is Diverse and Amazing



H&M is the place to go for affordable fashion, but it's also the place to go for affordable beauty cased in minimalistic packaging and formulated with eco-conscious ingredients. If our exclusive look at the new fall beauty campaign is any indication, the new collection will exceed all expectations.

The gorgeous models display a variety of skin tones, ranging from light to deep, which is amazing for two reasons. The first is that we get to see the different ways the makeup will complement each unique complexion. The second reason it's so amazing is that it encourages diverse representation. Representation matters, but the majority of the beauty industry is lacking it. We're glad to see H&M is an inclusive beauty brand.

Now let's talk about the makeup. In short, it looks incredible. Warm neutrals are paired with rusty and vampy reds and bold charcoal, creating a perfect fall look. Keep scrolling to see all of the exclusive images!

Which look are you dying to try? Let us know in the comments. Then, read what one editor has to say about ethnic beauty standards in the United States.