Everything You Ever Wanted (And Needed) to Know About Herbivore

Herbivore review: A line-up of Herbivore products
Amy Lawrenson

Seattle-born natural beauty brand Herbivore, which was created by husband-and-wife team Julia Wills and Alexander Kummerow, has been on Byrdie's radar for a few years now (it launched back in 2011). And we're still obsessed.

Highly active and efficacious, every ingredient included is there for a reason. There is no filler, each product includes essential vitamins, minerals, and botanicals, and the packaging feels seriously luxe. And it probably goes without saying that each product is highly Instagrammable. While natural brands aren't particularly alternative these days, on its own website, Herbivore sells rose quartz and jade rollers, crystals, tarot cards, and even a spirit animal guide book that helps add to the intrigue of this (until now) under-the-radar brand.


Founded: Julia Wills and Alexander Kummerow, 2011

Based In: Seattle

Pricing: $$$

Best Known For: A non-toxic beauty brand using raw natural materials to provide high quality products

Most Popular Product: Phoenix Facial Oil

Fun Fact: Herbivore Botanicals was started in the founder's kitchen at home in Seattle

Other Brands You'll Love: Kopari Beauty, Osea, cocokind

This vegan skincare brand showcases tangible results. Each product is made without parabens, sulfates, phthalates, and synthetic ingredients. Herbivore Botanicals was created after the couple went searching for natural products to heal eczema. Founder Julia studied natural medicine, so it was the perfect timing and fit to start the business. The very first Herbivore products were sold on Etsy. Now, it's a well-known natural brand found in a number of different stores. The founders are still very hands on in the process of product development and design. If you haven't already, check out Herbivore in stores or just take the plunge and treat yourself to the products below.

01 of 11

Brighten Instant Glow Mask

Containing fruit enzyme to exfoliate, along with Brazilian white tourmaline gemstone to boost skin circulation, the Brighten Instant Glow Mask ($48) does a seriously good job of enhancing radiance. Use it for three nights in a row. After the initiation, you can drop down to just once or twice a week.

Herbivore Brighten Instant Glow Mask
Herbivore Brighten Instant Glow Mask $48.00
02 of 11

Phoenix Facial Oil

Former deputy editor Shannon Peter is a fan of this vibrant oil, and her skin is glowy AF. A combination of oils including rosehip and neroli, along with CoQ10, which energizes cells, this Phoenix Facial Oil ($88) hydrates and kick-starts a dull, lazy complexion. It's not cheap, but a little goes a long way.

Herbivore review: Herbivore Phoenix Facial Oil
Herbivore Phoenix Facial Oil $88.00
03 of 11

Detox Blue Clay + Eucalyptus Soaking Salts

Sure, you can bathe in Epsom salts, but this aromatic balances the skin and draws out impurities, while the scent will leave you uplifted. It's made up of Himalayan pink salts, Ylang Ylang essential oil, and the calming scent of vanilla. Plus, Detox Blue Clay + Eucalyptus Soaking Salts ($18) will look great on the edge of your tub.

Key Ingredients

Epsom salts are composed of magnesium sulfate. Magnesium sulfate can help reduce inflammation and help with skin detoxification.

Herbivore review: Detox Blue Clay + Eucalyptus Soaking Salts
Herbivore Detox Blue Clay + Eucalyptus Soaking Salts $18.00
04 of 11

Rose Quartz Roller

Fancy incorporating a roller for lifting, de-puffing, and sculpting into your weekly routine? While this Rose Quartz Roller ($40) is only available on the brand's website, we know our readers love a jade roller, so we wanted to show you this rose-quartz version. Rose quartz is thought to ease anxiety and boost feelings of self-love.

Herbivore review: Rose Quartz Roller
Herbivore Rose Quartz Roller $40.00
05 of 11

Bakuchiol Serum

This jelly-textured water-based serum provides the skin with instant hydration and boosts softness. Infused with bakuchiol and other natural botanicals, Bakuchiol Serum ($54) also works to reduce the appearance of fine lines and wrinkles.

Herbivore Bakuchiol Serum
Herbivore Bakuchiol Serum $54.00
06 of 11

Orchid Youth Preserving Facial Oil

Seriously hydrating, this Orchid Youth Preserving Facial Oil ($64) works hard to fight back against harmful free radicals and boost the skin's radiance. The scent consists of florals and jasmine and is suitable for all skin types, but specifically works best with normal to dry skin. It targets signs of anti-aging, dryness, and dullness with a variety of ingredients consisting of orchid extract, Camellia oil, jasmine sambac oil, and squalane.

Herbivore Orchid Youth Preserving Facial Oil
Herbivore Orchid Youth Preserving Facial Oil $64.00
07 of 11

Citrine Body Oil

Packed with essential fatty acids this Citrine Body Oil ($44) is seriously nourishing for dry skin. It can be used on all skin types for a glowy finish. Citrine is named after a beautiful gemstone, and it's made using a combination of natural botanical oils. Some of the ingredients include rosehip oil, meadowfoam oil, and neroli oil.

Citrine Body Oil
Herbivore Citrine Body Oil $44.00
08 of 11

Lapis Balancing Facial Oil

With cult ingredient blue tansy, this Lapis Balancing Facial Oil ($72) is rich in azulene, which is known for its anti-inflammatory and antibacterial action on the skin. Squalane from olives ensures moisture is locked into the skin. If you're a face oil fan, this is a joy to use. It's also one of the brand's most popular products.

Herbivore Lapis Oil Balancing Facial Oil
Herbivore Lapis Balancing Facial Oil $72.00
09 of 11

After Sun

Booked a winter sun break? Lucky you. Aloe vera hydrates, while peppermint cools. It also comes in a smaller 60-milliliter size, which is perfect for a weekend away. After a day in the sun, spritz this After Sun ($20) mist for a light hydration that moisturizes all skin types.

how to treat sunburn: Herbivore Botanicals After Sun Soothing Aloe Mist
Herbivore After Sun $20.00
10 of 11

Blue Clay Balancing Cleanse Clay Soap Bar

Herbivore loves soaps and this one has blue clay to draw out impurities but won't dry skin out. Blue Clay Balancing Cleanse Clay Soap Bar ($12) is specifically created for oily, combination, and sensitive skin. This soap bar can also be used on the face and body.

Herbivore Blue Clay Cleansing Bar
Herbivore Blue Clay Balancing Cleanse Clay Soap Bar $12.00
11 of 11

Coconut Milk Bath Soak

Organic coconut milk and essential rose oil mingle together to create a calming bathing experience for body and mind. For all skin types, this Coconut Milk Bath Soak ($18) targets any dryness or dullness. It's ideal for adding to the bathtub before a night of self-care.

Herbivore Coconut Milk Bath Soak
Herbivore Coconut Milk Bath Soak $18.00

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