Seattle-born natural beauty brand Herbivore, which was created by husband-and-wife team Julia Wills and Alexander Kummerow, has been on Byrdie's radar for a few years now (it launched back in 2011). And we're still obsessed.
Highly active and efficacious, every ingredient included is there for a reason. There is no filler, each product includes essential vitamins, minerals, and botanicals, and the packaging feels seriously luxe. And it probably goes without saying that each product is highly Instagrammable. While natural brands aren't particularly alternative these days, on its own website, Herbivore sells rose quartz and jade rollers, crystals, tarot cards, and even a spirit animal guide book that helps add to the intrigue of this (until now) under-the-radar brand.
Founded: Julia Wills and Alexander Kummerow, 2011
Based In: Seattle
Best Known For: A non-toxic beauty brand using raw natural materials to provide high quality products
Most Popular Product: Phoenix Facial Oil
Fun Fact: Herbivore Botanicals was started in the founder's kitchen at home in Seattle
This vegan skincare brand showcases tangible results. Each product is made without parabens, sulfates, phthalates, and synthetic ingredients. Herbivore Botanicals was created after the couple went searching for natural products to heal eczema. Founder Julia studied natural medicine, so it was the perfect timing and fit to start the business. The very first Herbivore products were sold on Etsy. Now, it's a well-known natural brand found in a number of different stores. The founders are still very hands on in the process of product development and design. If you haven't already, check out Herbivore in stores or just take the plunge and treat yourself to the products below.
Brighten Instant Glow Mask
Brighten Instant Glow Mask ($48): Containing fruit enzyme to exfoliate, along with Brazilian white tourmaline gemstone to boost skin circulation, this mask does a seriously good job of enhancing radiance. Use it for three nights in a row. After the initiation, you can drop down to just once or twice a week.
Phoenix Facial Oil
Phoenix Facial Oil ($88): Deputy editor Shannon Peter is a fan of this vibrant oil, and her skin is glowy AF. A combination of oils including rosehip and neroli, along with CoQ10, which energizes cells, this oil hydrates and kick-starts a dull, lazy complexion. It's not cheap, but a little goes a long way.
Detox Blue Clay + Eucalyptus Soaking Salts
Detox Blue Clay + Eucalyptus Soaking Salts ($18): Sure, you can bathe in Epsom salts, but this aromatic balances the skin and draws out impurities, while the scent will leave you uplifted. It's made up of Himalayan pink salts, Ylang Ylang essential oil, and the calming scent of vanilla. Plus, it will look great on the edge of your tub.
Rose Quartz Roller
Rose Quartz Roller ($40): Fancy incorporating a roller for lifting, de-puffing, and sculpting into your weekly routine? While this one is only available on the brand's website, we know our readers love a jade roller, so we wanted to show you this rose-quartz version. Rose quartz is thought to ease anxiety and boost feelings of self-love.
Bakuchiol Serum ($54): This jelly-textured water-based serum provides the skin with instant hydration and boosts softness. Infused with bakuchiol and other natural botanicals, this serum also works to reduce the appearance of fine lines and wrinkles.
Orchid Youth Preserving Facial Oil
Orchid Youth Preserving Facial Oil ($64): Seriously hydrating, this face oil works hard to fight back against harmful free radicals and boost the skin's radiance. The scent consists of florals and jasmine and is suitable for all skin types, but specifically works best with normal to dry skin. It targets signs of anti-aging, dryness, and dullness with a variety of ingredients consisting of orchid extract, Camellia oil, jasmine sambac oil, and squalane.
Citrine Body Oil
Citrine Body Oil ($44): Packed with essential fatty acids this body oil is seriously nourishing for dry skin. It can be used on all skin types for a glowy finish. Citrine is named after a beautiful gemstone, and it's made using a combination of natural botanical oils. Some of the ingredients include rosehip oil, meadowfoam oil, and neroli oil.
Lapis Balancing Facial Oil
Lapis Balancing Facial Oil ($72): With cult ingredient blue tansy, this oil is rich in azulene, which is known for its anti-inflammatory and antibacterial action on the skin. Squalane from olives ensures moisture is locked into the skin. If you're a face oil fan, this is a joy to use. It's also one of the brand's most popular products.
After Sun ($20): Booked a winter sun break? Lucky you. Aloe vera hydrates, while peppermint cools. It also comes in a smaller 60-milliliter size, which is perfect for a weekend away. After a day in the sun, spritz this mist for a light hydration that moisturizes all skin types.
Blue Clay Balancing Cleanse Clay Soap Bar
Blue Clay Balancing Cleanse Clay Soap Bar ($12): Herbivore loves soaps and this one has blue clay to draw out impurities but won't dry skin out. It's specifically created for oily, combination, and sensitive skin. This soap bar can also be used on the face and body.
Coconut Milk Bath Soak
Coconut Milk Bath Soak ($18): Organic coconut milk and essential rose oil mingle together to create a calming bathing experience for body and mind. For all skin types, this soak targets any dryness or dullness. It's ideal for adding to the bathtub before a night of self-care.