Everything You Ever Wanted (And Needed) to Know About Herbivore

Seattle-born natural beauty brand Herbivore, which was created by husband-and-wife team Julia Wills and Alexander Kummerow, has been on Byrdie's radar for a few years now (it launched back in 2011). And we're still obsessed.

Highly active and efficacious, every ingredient included is there for a reason. There is no filler, each product includes essential vitamins, minerals, and botanicals, and the packaging feels seriously luxe. And it probably goes without saying that each product is highly Instagrammable. While natural brands aren't particularly alternative these days, on its own website, Herbivore sells rose quartz and jade rollers, crystals, tarot cards, and even a spirit animal guide book that helps add to the intrigue of this (until now) under-the-radar brand.

This vegan skincare brand showcases tangible results. Each product is made without parabens, sulfates, phthalates, and synthetic ingredients. Herbivore Botanicals was created after the couple went searching for natural products to heal eczema. Founder Julia studied natural medicine, so it was the perfect timing and fit to start the business. The very first Herbivore products were sold on Etsy. Now, it's a well-known natural brand found in a number of different stores. The founders are still very hands on in the process of product development and design. If you haven't already, check out Herbivore in stores or just take the plunge and treat yourself to the products below.