The Fascinating Reason Your Favorite Haircare Brands Smell So Good


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I have a confession to make: When it comes to hair products, smell is just as important to me, if not more important, than the formula itself. If a hair product smells good, I will latch onto it for life, purchasing it over and over again to feed my addiction to its scent.

Some of the hair brands that fall into this lauded category include classics like Herbal Essences, John Frieda, and Oribe (I can smell that Dry Texturizer from a mile away), as well as newer favorites like Ouai, R+Co, IGK, and Gloss Moderne.

When hair products smell as good as these do, you have to wonder who is the genius who is responsible for it. So, we got in touch with the masterminds behind these iconic hair scents and coaxed them to spill their secrets. Keep scrolling to learn how Oribe, Ouai, Herbal Essences, and more created their amazing smells.

Which hair care brand do you think has the best smell? Tell us in the comments below!