The New Heaven by Marc Jacobs Drop Is a Grunge Candy Dream

It's Pamela Anderson-approved.

Marc Jacobs Heaven campaign

Heaven by Marc Jacobs

I’ve died and have gone to heaven. OK, I might not have crossed to the other side, but this morning feels like paradise with Heaven by Marc Jacobs’ latest launch—it’s what grunge, varsity-chic candy dreams are made of.

This season, Heaven—Marc Jacobs' youth-focused diffusion line—offers an inside look at what a mid-aughts Harajuku Girl revival can look like in 2022, a la the recently popular "weird girl aesthetic." This collection features it-girl necessities like shredded bustiers, ripped sheer sweaters, printed satin dresses, and a schoolgirl skirt that’s reminiscent of what happens when Miu-Miu meets a Japanese Ko-gyaru style. Shoppers can also grab graphic varsity t-shirts in designs like “Heaven” written out in graffiti, a two-headed Heaven teddy bear, or a baby tee with the word “Climax” splayed on the chest.

This season’s collection also includes various accessories like silver best friend rings, heart-shaped "melting girl" earrings, and a leather studded belt that’s fitting for an emo revival this fall. The drop evokes an ethereal yet dark elegance, which is perfectly presented in collectibles like vintage fairytale coloring books, Sonic Youth CDs, Wong Kar-Wai movie posters, and Heaven’s iconic two-headed teddy bear.

Heaven’s latest drop features contributions from artists like Eri Wakiyama, Claire Barrow, and Will Sheldon; designers Mimi Wade, and Online Ceramics; and filmmakers like Wong Kar-Wai. And this campaign is nothing to sneeze at either—models, artists, and celebrities like Pamela Anderson, Yasmin Moon, Mei Kawajiri, Patia, Meg Superstar Princess, and others sport Heaven on a back-to-school-bleachers-hang set.

If you aren’t a fan of shopping online, check out Heaven’s various stockists starting today. Just make sure to wear comfortable shoes—this collection is selling out fast, and there's bound to be a hypebeast-esque wait time for these perfectly weird yet chic pieces.

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