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Hairstory New Wash
Leaves hair silky smooth
Combines the job of shampoo and conditioner into one product
Potential to make hair oily
High price per ounce
Hairstory New Wash
We put Hairstory's New Wash to the test after receiving a complimentary sample from the brand. Keep reading for our full product review.
What if I told you that you didn’t need to use shampoo or conditioner ever again? It may sound absurd, but believe it or not, it’s possible with one simple product: Hairstory’s New Wash strives to eliminate the need for the two shower staples with its New Wash—a hair cleanser that does the job of both without the damage associated with shampoo.
Okay, now you must be even more confused. Shampoo damages hair? Well, it turns out that many shampoos contain detergents that strip hair of its protective layer. Once I learned this, I was more than willing to try Hairstory’s best-selling formula. So I investigated to see if New Wash can actually take the place of shampoo and conditioner. Read on to learn more about its effects on my strands.
Best for: A variety of hair types
Uses: For cleansing and repairing hair.
Potential allergens: Fragrance
Active ingredients: Lavender flower extract, Sunflower Seed Oil, Peppermint Oil, Aloe Vera Leaf Juice, Evening Primrose oil
Price: $40 (Scalp brush is an additional $10)
About the brand: Hairstory’s mission is to break norms in the beauty industry. Founded by Michael Gordon, creator of Bumble and bumble, the brand works to replace shampoo and conditioner with a hair cleanser that doesn’t strip hair of any essential oils and simplifies haircare.
About My Hair: Medium-coarse, wavy, and prone to oiliness
I have slightly wavy hair that I shampoo and condition every day. (My go-to hair cleansing products are from Olaplex and Oribe.) I know, sounds like a hairstylist's nightmare, but my hair is prone to getting oily after going a day or two without a wash which drives me crazy.
A major downside to washing my hair this often is that I occasionally get a bad case of shampoo buildup. I try to combat this with scalp masks for a deep clean. Currently, I have a bit of buildup, so I'm on the hunt for hair products that won't exacerbate the problem.
The Feel: Smooth like a conditioner
Once you apply New Wash to your hair, you will be able to tell that it is definitely not a shampoo. The formula didn’t foam up in my hair at all, which made me think it was closer to a conditioner than a shampoo. This honestly worried me a bit. I thought, "Should I use more of the stuff? And aren't I not supposed to put conditioner near my roots?"
So, the lack of foam is not necessarily a negative. According to the brand, it just means that you really need to massage the product into your hair to ensure you have the proper amount for cleansing. This is easily done with a scalp brush (I used Hairstory's brush, which I’ll talk more about later.) Much like conditioner, it’s important to make sure that you wash all of the product out, or you may be left with an unwanted residue. After my shower, my hair was noticeably softer, and I ended up leaving it to air dry because of how smooth it was.
Application: Massage it in thoroughly
Honestly, one of my favorite parts of using this product is applying it with the brand's scalp brush. Of course, the wash can be applied with just your hands, but I found that using the scalp brush massaged the product into my hair more than my fingertips could. Since the wash doesn't foam up like regular shampoo, it's a bit more challenging to know how much product you have in your hair. I wanted to make sure that my hair had the right amount of product in it for a deeply cleansing experience, and the brush definitely helped with that.
The Results: Great, but not life-changing
After a few days of using New Wash instead of my regular shampoo and conditioner, I felt that my hair was soft and shiny—but no more than when I use my usual products. I loved that it cleansed my hair of shampoo and conditioner build-up, something I didn’t even realize I had until after using this product.
Before using this product, I read that some people go through a period of oily hair after first starting out. This is just because the hair is getting used to a new way of washing that doesn’t completely strip all oils from hair. I was relieved to see that I didn’t have any issues at all with oily hair after multiple washes. I loved the results that I noticed after using New Wash, but in the end, I don’t think that I will be completely giving up shampoo and conditioner. I typically use blue shampoo to enhance my blonde highlights, which this product doesn’t give me.
Despite not completely eliminating shampoo and conditioner from my routine, I think that I will absolutely use this product in place of shampoo and conditioner on days where I feel like my hair is dry and needs a deep cleansing. Again, I do like the idea of it being formulated to reduce the damage that can come with hair-washing.
The Value: A splurge but worth it
New Wash is a bit of a splurge item, but I think that paying more for the product is worth it for the benefits. For $40 you get 8oz of product, which is not a deal by any means. On the flip side, you don’t need to use a ton of product because a little goes a long way, which will extend the life of your purchase.
Also, Hairstory offers a subscription to their ‘Refill Club’, which includes a free refillable travel container, a free refillable shower container (with 20-32oz purchases), and free shipping. On top of that, with your automatic refill, you can save up to 15% with each order. In my opinion, the subscription option is the best way to get the most out of your purchase.
Similar Products: You have options
Briogeo Be Gentle Be Kind Avocado + Quinoa Co-Wash: Similar to New Wash, Briogeo’s Be Gentle Be Kind ($32) functions as both a shampoo and conditioner. It’s a 4-in-1 formula that cleanses, conditions, detangles, and nourishes hair all at the same time. You get more for your money with this product considering 16oz is $32.
Bumble and Bumble Gentle Shampoo: This shampoo ($27) from Bumble and Bumble isn’t a replacement product, but it is a great option for a product that cleanses and moisturizes at the same time. You still need to use a conditioner, but it will give that extra kick of moisture.
New Wash can do the job of shampoo and conditioner simultaneously. Even though I had great results, I don’t think that I will be completely eliminating shampoo from my routine just yet, but I will be using the product on days when I feel like my hair feels dry and needs a good cleaning. I think that New Wash is worth a try if you are looking to shake up or simplify your hair care routine.
- Product Name New Wash
- Product Brand Hairstory
- Price $40.00
- Weight 8 oz.
- Full Ingredient List Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate, Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate, Water/Aqua/Eau.
Draelos ZD. Essentials of hair care often neglected: hair cleansing. Int J Trichology. 2010;2(1):24-29.