Do Blondes Really Have More Fun? Investigating the Psychology of Hair Color

model with crossbody bag and white t shirt

Christian Vierig / Getty Images

The last time you dyed your hair a different colour, did the prospect of how it might impact your salary ever cross your mind? How about your approachability or your perceived intelligence?

It sounds hyperbolic, but the fact is that there is a lot of fascinating research on how our hair colour shapes the way that others see us, in every environment from the local bar to the boardroom. And if you yourself have made the leap from brunette to blonde (or vice versa), think about it—did it change your social interactions at all, even if just a little?

I can personally attest to this: When I lightened my naturally dark locks to a sunny golden hue last summer, I was struck by how much more attention I got from strangers, and not necessarily in a creepy way. Casual conversations on the subway and while waiting in line for coffee became a much more common occurrence, and yes, I was hit on more frequently. It was like my go-to deterrent for unwanted male attention and small talk alike—my resting bitch face—had suddenly lost its edge. Now I understand that psychologically, this situation was textbook: Of every hair colour, research shows that blonde is seen as the most approachable.

So when you head to the salon seeking a transformation, are you really getting more than you bargained for? Keep reading to see what message your hair colour is sending to others.

Getty/Christian Vierig

Brown (or Black)

How other perceive you: attractive, intelligent, and professional.

While studies have shown that blondes are considered more approachable, those with brown hair tend to be rated higher for attractiveness. Brunettes are also assumed to be more intelligent and capable. On the flip side, they're also seen as more arrogant—so maybe that lower approachability score is a matter of intimidation. 

Getty/ Vanni Bassetti


How others perceive you: confident, successful, temperamental. 

Yes, redheads really are thought to be "fiery." But they're also seen as the least shy of any hair colour—and in one interesting study, the most successful: When researchers analysed the hair colours of 500 CEOs, they found that 4% had red hair. This might seem minute, but when you consider the extreme rarity of redheads in the population, it's actually quite a significant percentage.

Getty/ Christian Vierig


How others perceive you: approachablefun.

And yes, it's true: Blondes really do have more fun (or are at least seen that way, anyway). Research shows that those with light hair are perceived as more bubbly and open—and sometimes needy. But that's not to say they don't mean business: Blondes earn $870£610 more on average than brunettes and redheads

Rita Hazan True Color Ultimate Shine Gloss $26
OGX Hydrating Macadamia Oil Intensive Moisture Mask $12
Batiste Hint of Color Brown Dry Shampoo $4
Davines Red Alchemic Conditioner $19
Four Seasons Color Mask Toning Treatment in Red $28
Redken Color Extend Conditioner $13
Oribe Bright Blonde Shampoo $46
Evo Fabuloso Platinum Blonde Color-Intensifying Conditioner $35
John Frieda Sheer Blonde Go Blonder Express In-Shower Lightening Treatment $10

Did you know about the psychological ties to hair colour? Have you ever found yourself being treated differently after changing your hair? Sound off below.

Article Sources
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  1. Swami V, Barrett S. British men's hair color preferences: an assessment of courtship solicitation and stimulus ratings. Scand J Psychol. 2011;52(6):595-600. doi:10.1111/j.1467-9450.2011.00911.x

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