When you stop and think about it, most of today's hair color trends require frequent upkeep and investment. Pastel hair? You'll need to visit the salon monthly in order to maintain those candy-colored hues. Babylights? They'll last a little longer, but the intricacy of the style requires a lot of initial time in the salon chair—and usually, a good chunk of change. Icy, platinum blonde? Even Kim Kardashian couldn't keep up with the incessant root touch-ups.
What gives? It turns out the economy is to blame—specifically, the fact that it's on the upswing. As Revlon stylist Miquel Garcia tells Allure, it only makes sense that when financial times are good, our willingness to spend extra time and money on our hair would correlate.
But it also goes both ways: Think back to the late aughts, for example. "To be quite honest, ombré was a result of the recession," Garcia says. "We saw more women walking around with dark roots because they couldn't afford to touch up their color, so as hairdressers, we adapted. Ombré wasn't new, but we studied it and made it a trend because you can wear it for six months without going to the salon, and your hair will still look great." He adds that razored haircuts were also popular around this time because they require less maintenance than blunt chops (which are, on the flipside, obviously big right now).
In the end, it's kind of an obvious assessment, but still definitely something we had never really considered before. But if you are interested in saving a little cash regardless, there are still a few cool colors that don't require quite so much commitment, like the grown-out roots trend. And be sure to stretch out time between salon visits with a color-saving mask, like Fekkai's Technician Color Care Mask ($8).
What do you think of this correlation? Do you currently have a more high-maintenance color? Tell us in the comments below!