Haim's Makeup Artist Explains the Key to Pulling Off a Cali-Girl Makeup Look


Courtesy of Haim

Los Angeles–based makeup artist Gloria Noto has worked on the likes of Olivia Wilde, Milla Jovovich, and Shailene Woodley, but her most consistent gig is with California It girls Haim, who she first worked with for an ASOS Magazine cover spread in 2012. The sisters Haim (Danielle, Alana, and Este) are known for their effortless cool—minimal, natural, yet rock ’n roll. Just like their music, their style is infused with '70s ladies-of-the-canyon vibes—long hair that appears to be brightened only by the sun with matching bold brows and earth tones flattering their faces.

"I just got their vibe," Noto said. "They didn't want somebody to change their identity. They're very sort of like low-maintenance rock 'n' roll edgy but California girls. And I think I got their vibe because I’m good at doing an edgy but lightweight sort of thing. So it just stuck!"

Most recently, Haim hired Noto for their appearances on Saturday Night Live and The Tonight Show Starring Jimmy Fallon, as well as their music videos, album cover, and artwork for their 2017 critically acclaimed LP Something to Tell You. For every appearance, Noto maintains the same aesthetic for the individual women, but with some inspired tweaks.

"Sometimes it depends on what they're wearing," she said. “Let's say it's Saturday Night Live and they're wearing tight sequined bodysuits. I might change it up a little bit for that. But overall, they kind of love this sort of tone on their eye, and it's usually within a brown-orange-coppery world. I kind of just play around with that."

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