Courtesy of the brand
The first thing I notice about Hailey Bieber (née Baldwin) is how incredibly normal she appears. I don't mean that she isn't gorgeous in that specific '90s supermodel sort of way—of that, there's no denying. With the bone structure of a Renaissance statue and the lithe air of an ex-ballet dancer (which she is, but that’s besides the point), Bieber is striking—far from anything anyone would consider normal. But her personality is. When I meet her, she’s at once warm, friendly, and personable. She apologizes for being on the phone at the start of our interview (could she be talking to Justin?), and asks me where I’m from (because of my lack of a SoCal accent). She makes me feel at ease, and certainly possesses the “chill girl” factor. Over the next few minutes, we discuss everything from date-night makeup to how certain wellness rituals changed her life—keep scrolling to get to know Hailey Bieber.
Let's start at the beginning. The reason for the meeting was the fact that Bieber, as a BareMinerals Clean Beauty Ambassador, was promoting the brand's new Complexion Rescue Hydrating Stick (launching very soon!), by hosting a masterclass alongside celebrity makeup artist Nikki DeRoest. The Complexion Rescue Foundation is the brand's best-selling liquid formula reimagined in stick form. Instead of pulling, dragging, or pilling, this stick is velvety soft and extremely blend-able, thanks to its hydrating water, red algae, and olive-derived squalane.
"I struggle with dry skin, especially in the winter—and being on planes all the time—it’s so dehydrating," Bieber explains. "I think it’s a good product that benefits the skin while you’re using it. It’s just super hydrating; it’s good coverage. You can do a little bit or you can do more and get more coverage. It’s just kind of like a good multi-purpose product." (Side note: Bieber was wearing the product during the interview, and it looked creamy and radiant IRL. She also used a the product in a shade darker than her skin tone in lieu of a traditional contour).
Bieber and BareMinerals have been partnered up for much longer than the new Complexion Rescue Stick has been in existence. In fact, the brand has been a constant in Bieber's life, long before she became the international supermodel she is today. "My mom used BareMinerals my whole childhood, so I was already familiar with it—it was kind of like a nostalgic thing for me—she still uses it to this day." As such, Bieber is a loyal user of the brand's products (and its highlighters in particular).
It's so secret that Hailey Bieber is married to one of the most famous pop stars of the decade. In fact, only a day after this interview Vogue released its March cover, which features the Bieber couple emblazoned across the front in a loving (and very fashionable) embrace. Her connection to Justin Bieber, paired with the fact that Valentine's Day was fast approaching, left me wondering what kind of makeup look she tends to wear come date night. "Here’s the thing," Bieber starts, "I love a good red lipstick, but if it’s for a night that you want to get sexy, kissing with lipstick on is like the worst thing ever. You, like, can’t do it."
"For me, it’s kind of just looking super fresh," she continues. "I love a good dewy, glowy look. I like a tinted lip color—nothing too intense—at least not for date night. Then mascara, brows...l think just being glowy [overall]." As such, she calls highlighter her date night essential: "The [BareMinerals] BarePro Glow is my jam."
Maybe her love of highlighter stems from her admiration for legendary makeup artist Pat McGrath, who is also known to love a good glow (her Skin Fetish Highlighter and Balm Duos $48 are not to be rivaled). Bieber describes McGrath the way someone would describe a personal role model. "I love Pat McGrath!" she exclaims. "She’s the greatest for sure. Every time I do a show that she’s doing the makeup for, she has a bag of goodies for me and I’m always like—." Here, she claps her hands together in delight. "She’s just so kind and generous; I just love her. She’s brilliant."
It's not just skincare and makeup I was curious about when it came to Hailey Bieber. While models are usually genetically blessed, it's not without commitment and dedication that they stay healthy and fit—especially when balancing their personal lives with photo shoots, meetings, and incessant travel. So, how does Bieber keep her wellness practice in check?
"I swear by chiropractic work; I swear by acupuncture," Bieber says. "For me, chiropractic work is anything from cupping to Grastin scraping to a little crack here and there," Bieber says. "I used to be a dancer, so I was super into anything that was supposed to be good for injuries. I saw a chiropractor all the time and a physical therapist. I love going to saunas—infrared saunas—I’m into all of that. I swear I’ve done everything; the weird stuff, all of it." She laughs when her publicist points out the cupping bruises on her back. "Yeah, people are like, ‘What happened to you?'" she laughs.
Her interest in wellness goes beyond testing out any and all buzzy treatments and rituals. She likes getting into the theory of it. "I’m kind of nerdy," Bieber admits. "I’m into scientific health—brain health; I like learning about the body." A model who's also a brainiac—the concept might spur an eye roll, but Bieber isn't just another model professing her love of learning. What she says next is surprisingly honest and vulnerable: "You know why? I didn’t finish high school unfortunately. I guess that’s my own problem. Nobody forced me not to finish; if anything, it was the opposite." She pauses, and laughs lightly. "I think there was a part of me for a while that felt...I felt not smart—even though I don’t necessarily believe that just because you went to school that makes you smart. Obviously, you learn in school; I just wasn’t really the best at applying myself to things that I didn’t care about, which was a lot of school for me, except for health and science. So, when I didn’t finish school I threw myself into reading."
We live in a society where fame catapults people into a separate, distant, and almost inaccessible category of humanity—almost as if fame is synonymous with a lack of authenticity. In Bieber's case, that couldn't be further from the truth. Her candor throughout our interview is refreshing and her foray into genuine self-reflection is a welcome respite from the same recycled phrases you get used to hearing as a beauty writer. Here is a supermodel multi-hyphenate who was thrust into the spotlight at a young age, is one-half of one of the most buzzy couples in pop culture, serves as the face of a major beauty brand and somehow, through it all, still retains a sense of vulnerability. That, to me, is the most admirable thing.
Next, check out 7 makeup tips I learned from Rosie Huntington-Whiteley's makeup masterclass.