Gigi's and Bella's Runway Waves Are Taking Over LFW—Here's the Breakdown


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The frenzy of fashion week may have come to a close stateside, but up until yesterday, the heat was still going strong across the pond in London. Yesterday, the Tommy Hilfiger show ended the fashion-fueled pandemonium on a high note, and the internet was set abuzz with glamorous hair and makeup hair looks à la the Hadids, Jaggers, and other runway favorites like Joan Smalls, Josephine Skriver, and Hailey Baldwin (to name a few).

And as indicated by our social media feeds, one trend, in particular, kept stealing the spotlight: "rock circus waves"—aka the less type-A cousin to the mermaid and finger variety. 

In a refreshing, nonconformist approach, Eugene Souleiman, Wella Professionals global creative director and Ghd fashion week ambassador, created individual rock-inspired looks for each of the models at the Tommy Hilfiger show, and not surprisingly, each style was equally flattering. 

“There was a real rock concert feel to the show this season, and for me, I wanted to create a look that was disheveled, raw, and full of texture. Each look was individual, diverse, and imperfect. I created an anti-cosmetic approach to the hair—a juxtaposition to the glamorous makeup look to allow the girls' personalities to come through,” Souleiman explained. And as it turns out, the imperfect aesthetic is completely attainable: 

"The vibe is very cool," he says. "I wanted the hair to have a loose, nonchalant look that was very youthful. The hair needed to look unwashed, a couple of days old from dancing away at your favorite gig.”

To begin, Souleiman sprayed a generous dose of leave-in spray on the models' roots and used the Ghd Curl Soft Curl Iron ($192) to create runway-worthy bend and to "disrupt the hair's natural texture."

As mentioned, each of the models wore an individualized wave. For Georgia May Jagger's, look, Souleiman twisted the hair into a low ponytail and spritzed her strands with Wella's EIMI Perfect Setting Blow Dry Lotion Hair Spray ($19) before releasing the hair and diffusing with a hair dryer for a natural-looking wave.

For other looks, Souleiman explains he tamed natural texture and volume by flattening the roots with a hair net and blowing strands dry to create a clean
center part. To enhance the body and feel of the hair, he used Wella EIMI Sugar Lift Sugar Spray for Voluminous Texture ($19) and a light dusting of setting spray to finish.