This $18 Japanese Hyaluronic Acid Serum Keeps Selling Out in the UK

It's seriously good.


Hada Labo

Lisa Potter-Dixon is a London-based makeup artist and if you don't already follow her on Instagram (@lisapotterdixon), you totally should. Every Monday on her Instagram Stories she shares her #FiveFaves, which is a rundown of her favorite products of the week. It's useful, funny and it even has its own jingle with hand movements which, guaranteed, you will find yourself humming.

Awhile back, Potter-Dixon shared a bottle of Hada Labo Anti-Aging Lotion as one of her five favorites—and it promptly sold out. "I’m always looking out for new skincare crazes, and these tend to come out of Japan or Korea," she told Byrdie. "I first discovered Hada Labo when Googling, as it came up as the 'number one skincare brand in Japan.'" When I saw it had come to the UK, I knew I had to try the range. The Super Hydrator Lotion (around $22) stood out for me, as I’m all about the glow, and this baby has four different hyaluronic acids in it that reach different depths of the skin, meaning you get exceptional hydration."

Hada Labo Super Hydrator
Hada Labo Super Hydrator $17

Potter-Dixon has been slathering her skin with this lotion for six months after cleansing and before moisturizing. "My skin has never been plumper and it is way more hydrated," she swears. "It’s one of those products that I never knew I needed but that I’m now obsessed with."

My skin has never been plumper and it is way more hydrated.

Her followers who bought it, both first time around and again when it came back in stock, are as obsessed with it as she is. "The response to it on my Five Faves had been incredible!" she says.

If you're based in the UK, planning a trip there or know someone that is, then you can snap up the exact same Super Hydrator on Amazon UK. In the U.S., Hada Labo sells the Anti-Aging Hydrator ($11) instead. The ingredient lists are slightly different, but both contain similar key ingredients: hyaluronic acid, retinol and hydrolyzed collagen to help plump the complexion, leaving it glowing, hydrated and happy.

Hada Labo Anti-Aging Hydrator
Hada Labo Anti-Aging Hydrator $12

A word of warning, in the UK the red bottle that Potter-Dixon recommends contains retinol but the white bottle doesn't. In the U.S., the white bottle (pictured above) does contain retinol.

If you want more beauty advice from Lisa Potter-Dixon, be sure to pre-order her new book, Back Chat Beauty, out December 24. As witty and beautiful as it is useful, it's co-written with former ELLE UK beauty director Sophie Beresiner and based on their IG Live franchise #BackChatBeauty. Is it too early to start talking holiday gifts...?

Back Chat Beauty
Back Chat Beauty Sophie Beresiner and Lisa Potter-Dixon $15

Next up, Jonathan Van Ness shares his nighttime beauty routine.

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