Gwyneth Paltrow recently announced a new partnership that’s all about skin—and no, it's not an all-natural new Goop launch. Instead, Paltrow recently announced a partnership with Xeomin, a botulinum toxin type A injectable. If this sounds surprising, consider this—the "Goop way" has always been New Age meets modern, so this particular injectable might just make sense.
“It’s the Goop-iest you're going to get when it comes to injectables!” she tells Byrdie via Zoom looking as fresh-faced as ever, likely due to her new not-so-secret beauty weapon. Xeomin is credited with being the only clinically proven anti-wrinkle injection uniquely purified to remove unnecessary proteins, it’s competition being fellow neurotoxin Botox. It’s also the only FDA-approved use is for the furrows nestled between the eyebrows, which is where Dr. Julius Few, Gwyneth’s doctor, explains she’s been injected four times over the past few years. “You do all the things—the creams, the serums, all of it—and sometimes you look in the mirror and you still don't see that reflected," Paltrow tells us. She affirms that she’s never been against injectables, because natural methods might not always cut it. “Dealing with aging is a multi-layered experience," she notes. "I take good care of my skin, hydrate, and exercise, but sometimes a girl needs a little extra help.”
I take good care of my skin, hydrate, and exercise, but sometimes a girl needs a little extra help.
Paltrow felt that Xeomin was the most natural approach to giving her the results she wanted, which is what she describes as "a smoother appearance.” This neurotoxin has been around for nearly 10 years, but as injectable searches are on the rise, its difference is being recognized. The binding proteins found in other neurotoxins like Botox, Dysport, and Jeuveau have been known to cause allergic reactions, so Dr. Few suggests Xeomin for those who are easily irritated. And because of the lack of these proteins, there’s no need to refrigerate it, which helps clinics more easily regulate its storage.
“For me, beauty is about deepening happiness versus trying to chase youth,” Paltrow says. “And it’s no secret that I’m an open book when it comes to trying new beauty regimens, but I want to know what’s in a product before putting anything into my body. Finding highly purified and proven products is so important.” However, like with her Goop products, there is a price—approximately $500 a syringe. But as Dr. Few explains, one visit will get you instant results that usually last four months or so before another visit. Downtime? None.
If you're not quite ready to go under the needle, Paltrow recommends Goopgenes All-In-One Nourishing Face Cream ($95), a newbie to the Goop family that she says “melts into your skin.” For anyone who won’t be taking the injection route or looking for something complimentary, Paltrow says using this nutrient-packed moisturizer can leave your skin feeling hydrated for 48 hours.
While injectables and magic lotions might sound superficial to some, Gwyneth’s mindset is that anything that makes you feel good can be self-care. “Just think about putting mascara on—the time you take to actually look into your own eyes and everything just stops, even if it’s just for that minute or thirty seconds,” she explains. She’s personally a fan of long daily baths with oils, bath salts, and all the fixings of a luxurious time in the tub that we would expect from a celebrity wellness guru. But at the end of the day, she’ll never shy away from a little help from science: “You open your eyes, and you realize, you’ve got to mix it up.”