Exclusive: Gwyneth Paltrow Tells Us About Her New Makeup Line

It’s clear by now that whatever Gwyneth Paltrow touches turns to gold—or, should we say, goop. Thus, when the lifestyle icon with a penchant for all things natural teamed up with Juice Beauty in the role of creative director for the brand’s new makeup collection, we knew it would be good—or at the very least, so very “Gwyneth,” which has grown into an adjective in its own right (synonyms include wellness-oriented and sunny, a casual, elevated elegance that makes you want to do crazy things like swear off sugar for a month or squat down for a V-steam). Well, beauty lovers, the wait is over: Said makeup line has officially launched, and we have all the details from Paltrow and Juice Beauty CEO Karen Behnke themselves. Keep scrolling to learn about the collection and see the products!

What do you think of Paltrow's new collection with Juice Beauty? Sound off below!