Gwyneth Paltrow is one of those rare people who appear to have emerged from the womb lean, graceful, and flaxen-haired. You can love her and the lifestyle she preaches or you can hate her; either way, you will know her—and seemingly without any effort at all on her part. No, she’s just being Gwyneth—lithe, holistic-minded, and sunny, spreading her warmth with a toss of her silky hair and a peek of a wry grin. It’s enough to make even the dourest couch potato take note—if not take up the cause. On that note, today is a big day indeed for the lifestyle guru. On the heels of announcing a makeup line with Juice Beauty, Paltrow just revealed another major endeavor to Vogue exclusively: a skincare line. Goop by Juice Beauty skincare comprises six organically formulated products and the first branded offering from her lifestyle domain, with more hinted to come. Naturally, it bears Paltrow’s mark (symbolically and literally—the minimalist white packaging is emblazoned with an assured G.). “This is body food,” she tells Vogue. “We absorb 60 to 80 percent of what we put on our skin, so the idea that you’re exercising and trying to eat well and then slathering yourself with chemicals, parabens, and silicones—it’s not great.”
Goop by Juice Beauty offers an alternative: a chicly packaged, natural-minded skincare line that promises results. The ingredients are gentle and nourishing, with skin-loving combinations you’ll recognize; the Enriching Face Oil is packed with vitamin E while the Luminous Melting Cleanser is made of jojoba esters and shea and cocoa butters (giving Eve Lom's much-loved Cleanser, $80, a run for its money, perhaps?). In the end, however, it is Paltrow herself who sets this line apart from the rest—something Vogue beauty director Celia Ellenberg points out. “I think she has an authentic voice and very exacting taste,” Ellenberg exclusively tells Byrdie. “[This] makes something she has poured so much of her own energy into—and that she now uses exclusively, as much for its compliance with her commitment to ‘clean living’ as for its efficacy—appealing to me not just as an editor but as a consumer.”
Head over to Vogue.com to learn more about the line and all the specific products, and pick up the newest issue of Vogue for the full story on January 26 (or today, for those in New York and Los Angeles). Scroll below to peek at the cover!
Are you looking forward to trying Paltrow's new skincare line? Click here to shop her new makeup products while you wait.