Introducing Goop Wellness, Gwyneth Paltrow's New Line of Supplements


Courtesy of Goop Wellness

It was only a matter of time before Gwyneth Paltrow cornered the supplement market. Hot on the heels of well-branded female vitamin startups like Ritual and Care/of, Paltrow has announced the launch of Goop Wellness, a series of prepackaged supplements designed for different health issues that keep us from running at 100% on a daily basis.

Each of the four cheekily named packs contains a series of vitamins curated by leading experts in the wellness industry. For example, Alejandro Junger, MD, designed a pack to address adrenal fatigue called Why Am I So Effing Tired? ($90)—it contains an omega-3 supplement, licorice root, an adaptogenic blend, and a phytonutrient multivitamin.