Go Buy Now: Koh Gen Do's Brightening Moisture Mask

You probably associate clay masks with a thick formula that dries into a cracking, hard surface on your face. It might have delivered tighter, cleaner pores, but the tradeoff was dry, itchy skin--a bummer for any skin type.

A few weeks ago I was introduced to an innovation in clay masks. How exactly is a clay mask revolutionized? It doesn’t dry. Koh Gen Do’s Brightening Moisture Mask ($75) draws out impurities, while also conditioning and toning the skin, and since it doesn’t dry it’s gentle on the skin. Apply the mask to damp skin, allow to sit for five to six minutes, wipe off with cotton pads, and rinse your face. I’ve been using it twice a week since and have noticed my skin is brighter, with less clogged pores.

The secret is a special clay accompanied by high levels of moisture. Moroccan lava clay is harvested from the High Atlas mountains in its namesake country, then combined with Japanese hot spring water and white birch sap juice for hydration. The clay is rich in minerals like iron, magnesium, calcium, and potassium, making it a powerful skin detoxifier. Koh Gen Do’s signature botanical extracts are in there, too: artichoke leaf, thymus, rosemary leaf, Melissa officinalis leaf, and sage leaf reduce inflammation, soothe, and hydrate skin.

Another reason to choose this non-drying clay mask? We’ve mentioned this before, but stripping the skin of oil can actually make your face overcompensate, producing even more sebum than it did previously. Instead, this mask balances oil production to a healthy level while drawing out impurities from pores. Trust me, your skin will thank you.