Go Buy Now: Carven Le Parfum

The French fashion house, recently revived by—and beloved because of—designer Guillaume Henry, launches its first fragrance in over 50 years this month.

When Madame Carven, who launched Carven in 1945, released her first scent, Ma Griffe, she sent thousands of samples flying over Paris via tiny green and white striped parachutes. The colors, as well as Madame’s love of all things fresh, young, and sassy, are mimicked in the brand’s new Carven Le Parfum ($84).

The scent is the first from the house in over 50 years and it comes after much anticipation. Creative Director Guillaume Henry, who designed his first collection for Carven in 2009, handed the creative reins to famed French perfumer Francis Kurkdjian, who counts Dior, Lacroix, Lanvin, and Yves Saint Laurent among his esteemed clients. “I wanted to play with the Carven values in a feminine mode: timeless elegance that also seems absolutely effortless,” he says. “I wanted a fragrance that would resemble a huge bouquet of freshly cut flowers, with temperament and a lingering sillage.” Sillage refers to the scent left behind when the wearer’s no longer present and Carven Le Parfum offers it in spades.

Top notes of mandarin blossom and white hyacinth evaporate to reveal base notes of sandalwood and patchouli, with a heart of jasmine, sweet pea, and ylang ylang— labeled an “impertinent bouquet”—for a fragrance that starts sweet, but turns powdery and clean. We’ve even taken to spraying it around the office because hey, when we like something, we really like it.