Make No Mistake—Freckles are the Buzziest Beauty Trend of the Summer

Gone are the days of hiding freckles with heavy makeup. Today, more and more beauty lovers are celebrating the natural beauty and originality that these harmless melanin spots lend to their complexion. In fact, some people—runway models included—are donning faux freckles with the help of makeup or glitter.

The beauty community's new love of freckles is partly due to celebs and influencers who embrace their natural skin. Take Olivia Munn, for example. "I don’t like anything that covers my freckles," she told us in 2014. (This is why the actress forgoes the use of high coverage creams and powders.)

According to Pinterest’s analytics team, searches and saves are for freckles are up. Way up—we’re talking upward of 90%. People are also taking a vested interest in natural makeup, looking for ways to call attention to their freckles, instead of covering them up. Keep scrolling to see some major freckle inspo, straight from Pinterest.


This look is almost too pretty. Brushed up brows, soft and smoky shadow, and a glossy red lip? Yes, please. Our favorite part is the ultra-dewy highlighter, though; a little light accentuates freckles perfectly. Try Ilia's Moonbeams and Polka Dots Illuminator ($34), which is a Byrdie favorite for making skin super glowy. If you're more of a fan of clear, shimmer-free highlighter, dab a little bit of Milk Makeup's Face Gloss ($20) on the high points of your face


If you weren't blessed with natural freckles, don't fret. Using makeup to apply the faux variety is super easy and flattering on virtually everyone. Take a thin brow pencil or cream shadow and dot it across your nose and upper cheeks using a fine, precise brush. We like Anastasia Beverly Hill's Dipbrow Pomade ($18) for creating faux freckles that won't smudge. It comes in more than 10 shades so you can find a color that best suits your skin tone.


Here we have the biggest and boldest take on the trend. Whether you have natural freckles or not, apply loose glitter horizontally across your face for an unexpected sparkle. (We've been completely obsessed ever since Dior sent its models down the runway with glitter freckles earlier this year). Anyone else think this is the perfect look for a music festival?

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